{"id":3236,"date":"2026-08-10T02:00:00","date_gmt":"2026-08-10T02:00:00","guid":{"rendered":"https:\/\/grabonuae.ae\/blog\/?p=3236"},"modified":"2026-08-10T10:45:55","modified_gmt":"2026-08-10T10:45:55","slug":"uae-online-shopping-trends","status":"publish","type":"post","link":"https:\/\/grabonuae.ae\/blog\/uae-online-shopping-trends\/","title":{"rendered":"UAE Online Shopping Trends 2026: Market Data &#038; Insights"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">UAE online shopping in 2026 is defined by 5 major shifts: mobile now drives 78.67% of all orders, BNPL (Tabby, Tamara) is used by 40%+ of consumers, cash-on-delivery volumes have fallen 37%, quick commerce delivers in 12-15 minutes across Dubai and Abu Dhabi, and the market has crossed $12.3 billion \u2013 heading to $21 billion by 2031.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online shopping in the UAE is no longer an occasional desktop activity. It has become a daily, mobile-first habit, driven by fast delivery infrastructure and an expanding set of payment options. This report breaks down the key data points shaping the market in 2026.<\/span><\/p>\n<h2><strong>Key Market Data Points<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>UAE e-commerce market: <\/strong><span style=\"font-weight: 400;\">$12.3 billion in 2026, projected to be $21 billion by 2031<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Mobile orders: <\/strong><span style=\"font-weight: 400;\">78.67% of all UAE e-commerce transactions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Fastest-growing payment method: <\/strong><span style=\"font-weight: 400;\">BNPL, at a 13.27% CAGR through 2031<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Fastest delivery benchmarks:<\/strong> <span style=\"font-weight: 400;\">Noon Minutes (12 min), Amazon Now (15 min) in Dubai and Abu Dhabi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Peak sales event:<\/strong><span style=\"font-weight: 400;\"> White Friday spending runs 31% above the monthly average<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Cross-border threshold: <\/strong><span style=\"font-weight: 400;\">Orders under AED 1,000 are now tax-exempt<\/span><\/li>\n<\/ul>\n<h2><strong>How Big Is the UAE E-Commerce Market in 2026?<\/strong><\/h2>\n<p><strong>The UAE e-commerce market reached $12.3 billion in 2026 <\/strong><span style=\"font-weight: 400;\">and is forecast to hit $21 billion by 2031, growing at roughly an 11.29% CAGR. For context, the market stood at just $2.6 billion in 2019. According to Dubai Chamber of Commerce analysis, the sector had already grown to $4.8 billion by 2021, nearly doubling from its 2019 base; and growth has continued to compound well beyond initial projections since then.<\/span><\/p>\n<p><strong>The UAE ranks as the 45th-largest e-commerce market globally<\/strong><span style=\"font-weight: 400;\"> by absolute size, but outperforms that ranking significantly on mobile penetration, delivery infrastructure, and per-capita digital spend. Online sales currently represent around 14.4% of total UAE retail, a figure expected to climb to 16.5% by 2028.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Year<\/strong><\/td>\n<td><strong>Market Size (USD)<\/strong><\/td>\n<td><strong>Key Driver<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$2.6 billion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Baseline growth<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$3.9 billion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">COVID-19 acceleration (+53%)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$4.8 billion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Digital habits solidified<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$9 billion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mobile commerce &amp; logistics boom<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$12.3 billion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Q-commerce, BNPL &amp; AI personalisation<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2031 (proj.)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$21 billion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Regional expansion &amp; B2B growth<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><strong>The Shift Toward Mobile Commerce<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3238\" src=\"https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/mobile-shopping.jpg\" alt=\"mobile shopping\" width=\"800\" height=\"533\" srcset=\"https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/mobile-shopping.jpg 800w, https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/mobile-shopping-300x200.jpg 300w, https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/mobile-shopping-768x512.jpg 768w, https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/mobile-shopping-512x341.jpg 512w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>Smartphones now process 78.67% of all e-commerce orders in the UAE <\/strong><span style=\"font-weight: 400;\">and are growing at a 16.24% CAGR, the fastest of any device category. The UAE\u2019s 95% 5G coverage makes browsing product videos and using AR try-ons easy.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Biometric checkout is now standard. <\/strong><span style=\"font-weight: 400;\">The UAE Central Bank\u2019s March 2026 directive to phase out SMS-based OTPs has pushed platforms toward fingerprint and facial recognition, cutting mobile checkout time by an estimated 30-40% compared to older OTP flows.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Zero-rated data for shopping apps. <\/strong><span style=\"font-weight: 400;\">UAE carriers Etisalat and du, with a combined 22 million subscribers, offer<\/span><span style=\"font-weight: 400;\"> zero-rated data <\/span><span style=\"font-weight: 400;\">for select partner shopping apps, making browsing and ordering essentially free on data plans.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Shoppable video is driving impulse buys.<\/strong><span style=\"font-weight: 400;\"> Noon and Namshi have integrated shoppable video directly inside their apps, keeping users on the platform and capturing purchases before they migrate to social feeds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>More than one-third of UAE consumers shop via smartphone at least once a week<\/strong><span style=\"font-weight: 400;\">, which is above the global average for weekly mobile purchase frequency.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Repeat purchase frequency is climbing.<\/strong><span style=\"font-weight: 400;\"> Mobile order repetition is growing 20-25% year-on-year, driven by faster checkout flows and loyalty programme integration.<\/span><\/li>\n<\/ul>\n<h2><strong>The Rise of BNPL and Digital Wallets<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3237\" src=\"https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/how-uae-shoppers-are-paying-in-2026.jpg\" alt=\"how uae shoppers are paying in 2026\" width=\"800\" height=\"533\" srcset=\"https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/how-uae-shoppers-are-paying-in-2026.jpg 800w, https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/how-uae-shoppers-are-paying-in-2026-300x200.jpg 300w, https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/how-uae-shoppers-are-paying-in-2026-768x512.jpg 768w, https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/how-uae-shoppers-are-paying-in-2026-512x341.jpg 512w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Payment behaviour has moved sharply away from cash-on-delivery. COD volumes have fallen 37% over the past four years, and 74% of users say they would default to card or wallet payments if COD were removed entirely. Dubai&#8217;s Cashless 2026 initiative targets 90% digital transactions citywide.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Payment Method<\/strong><\/td>\n<td><strong>Current Share\/Status<\/strong><\/td>\n<td><strong>Trend<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Digital Wallets (e&amp; money, PayIt, Apple Pay)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">43.92% of transactions (2025)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Rising fast<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Credit\/Debit Cards<\/span><\/td>\n<td><span style=\"font-weight: 400;\">67% of consumers prefer cards<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Stable<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Buy Now Pay Later (Tabby, Tamara)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Used by 40%+ of UAE consumers; 13.27% CAGR to 2031<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fastest growth<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Cash on Delivery<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Volumes down 37% over 4 years<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Declining<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">PayPal<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Offered by 36.5% of stores<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Niche\/cross-border<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">BNPL&#8217;s expansion has been driven partly by merchant integrations. Tabby&#8217;s 2025 integration with Checkout.com added roughly 15,000 additional UAE merchants offering installment payment at checkout. Micro-instalments under AED 500 have become particularly common for impulse fashion and electronics purchases, correlating with higher order frequency on participating platforms.<\/span><\/p>\n<h2><strong>Logistics: The Race to Sub-15-Minute Delivery <\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3241\" src=\"https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/speed-is-the-new-standard-in-Delivery.jpg\" alt=\"speed is the new standard in Delivery\" width=\"800\" height=\"533\" srcset=\"https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/speed-is-the-new-standard-in-Delivery.jpg 800w, https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/speed-is-the-new-standard-in-Delivery-300x200.jpg 300w, https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/speed-is-the-new-standard-in-Delivery-768x512.jpg 768w, https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/speed-is-the-new-standard-in-Delivery-512x341.jpg 512w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Half of UAE online shoppers now expect delivery in under two hours, a threshold that has reshaped logistics investment across the country. Dark stores, fuel-station micro-hubs, and predictive inventory positioning are the primary mechanisms platforms are using to compress delivery windows further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In January 2026, <\/span><strong>Noon activated 20 additional dark stores<\/strong><span style=\"font-weight: 400;\"> across Dubai and Abu Dhabi, raising real-time inventory coverage to 85% of urban households and cutting average delivery windows to 12 minutes. Noon&#8217;s fast local fulfilment is also why it remains one of the more heavily discounted platforms during flash sales. <\/span><a href=\"https:\/\/grabonuae.ae\/noon-coupons\/\"><strong>Noon discount codes<\/strong><\/a><span style=\"font-weight: 400;\"> tend to see the highest redemption volume during these delivery-driven promotional windows.<\/span><\/p>\n<p><strong>Amazon&#8217;s 2025 UAE launch of its Now service<\/strong><span style=\"font-weight: 400;\"> brought roughly 15-minute delivery to Dubai and Abu Dhabi via neighbourhood micro-fulfilment centres.\u00a0<\/span><\/p>\n<p><strong>Talabat&#8217;s <\/strong><span style=\"font-weight: 400;\">acquisition of Instashop (reported at $32 million) consolidated quick-commerce delivery under a single platform. <\/span><strong>Carrefour <\/strong><span style=\"font-weight: 400;\">UAE&#8217;s automated micro-fulfilment has cut pick times by 60%, enabling same-day grocery delivery at scale.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Platform<\/strong><\/td>\n<td><strong>Delivery Offer<\/strong><\/td>\n<td><strong>Coverage<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Noon Minutes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12-15 min via dark stores<\/span><\/td>\n<td><span style=\"font-weight: 400;\">85% of Dubai &amp; Abu Dhabi households<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Amazon Now<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15 min essentials<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Dubai, Abu Dhabi urban centres<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Talabat Mart<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15-30 min groceries<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Major UAE cities<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Careem Now<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15-30 min<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Dubai, Abu Dhabi, Sharjah<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Carrefour (MAF)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Same-day; 60% faster pick time<\/span><\/td>\n<td><span style=\"font-weight: 400;\">UAE-wide<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Standard Amazon.ae<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Same-day to next-day<\/span><\/td>\n<td><span style=\"font-weight: 400;\">UAE-wide + GCC export<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Orders fulfilled in under 10 minutes are forecast to grow at a 6.02% CAGR, led by Amazon Now, Deliveroo, and Talabat. The ADNOC-Noon partnership has also turned ADNOC fuel stations into micro-fulfilment nodes, extending 15-minute coverage into areas dark stores don&#8217;t reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Delivery infrastructure remains uneven outside Tier 1 cities: windows in the northern emirates (Sharjah, Ajman, Ras Al Khaimah) run longer, with per-parcel logistics costs of AED 35\u201350, a gap that continues to shape which platforms operate competitively in those markets.<\/span><\/p>\n<h2><strong>Online Shopping Category Growth\u00a0<\/strong><\/h2>\n<table>\n<tbody>\n<tr>\n<td><strong>Category<\/strong><\/td>\n<td><strong>Market Share\/Size<\/strong><\/td>\n<td><strong>Growth<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Consumer Electronics<\/span><\/td>\n<td><span style=\"font-weight: 400;\">19.9% of e-commerce revenue<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mature<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Fashion &amp; Apparel<\/span><\/td>\n<td><span style=\"font-weight: 400;\">21.59% share (2025)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Stable growth<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Food &amp; Beverages<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fastest-growing category<\/span><\/td>\n<td><span style=\"font-weight: 400;\">13.16% CAGR to 2031<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Beauty &amp; Personal Care<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Reached almost $1B online in 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Strong<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Home &amp; Furniture<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Boosted by the property boom<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Emerging<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Snack Foods (Q-commerce)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fastest-growing sub-category<\/span><\/td>\n<td><span style=\"font-weight: 400;\">High<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Quick commerce is also expanding well beyond food delivery. Platforms that started as restaurant-delivery aggregators now process meaningful order volume in pharmacy, pet supplies, baby care, personal care, and household essentials \u2014 Instashop&#8217;s absorption into Talabat is a clear example of this full-basket strategy.<\/span><\/p>\n<h2><strong>Is Social Commerce Growing in the UAE? <\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3240\" src=\"https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/social-commerce-on-the-rise.jpg\" alt=\"social commerce on the rise\" width=\"800\" height=\"640\" srcset=\"https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/social-commerce-on-the-rise.jpg 800w, https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/social-commerce-on-the-rise-300x240.jpg 300w, https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/social-commerce-on-the-rise-768x614.jpg 768w, https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/social-commerce-on-the-rise-512x410.jpg 512w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The UAE has 115% social media penetration, meaning more accounts exist than people. Social platforms are no longer just places to discover brands; they are increasingly where purchases are completed. Around 96% of consumers expect in-app checkout from brands they follow, and 50.5% use social platforms specifically to research brands before buying.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>75% of UAE consumers trust influencer recommendations<\/strong><span style=\"font-weight: 400;\">, meaning product discovery for most buyers happens through people rather than search results.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>TikTok Shop and Instagram Checkout are the main battlegrounds. <\/strong><span style=\"font-weight: 400;\">Local platforms are embedding shoppable video to stop users from migrating to these external feeds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Google Lens visual search has grown <\/strong><a href=\"https:\/\/business.google.com\/aunz\/think\/search-and-video\/google-lens-ai-visual-search\/\" rel=\"nofollow noopener noreferrer\"><strong>65%<\/strong><\/a><strong> year-on-year<\/strong><span style=\"font-weight: 400;\">, processing over 100 billion visual searches, with one in five carrying commercial intent.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><strong>Cross-Border Trade Patterns<\/strong><\/p>\n<p><strong>Around <\/strong><a href=\"https:\/\/www.trade.gov\/country-commercial-guides\/united-arab-emirates-ecommerce\" rel=\"nofollow noopener noreferrer\"><strong>58%<\/strong><\/a><strong> of online purchases in the UAE come from overseas vendors<\/strong><span style=\"font-weight: 400;\">, and shopper confidence in international platforms is high, driven by secure payment gateways and reliable international logistics.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Domestic platforms still lead by value.<\/strong><span style=\"font-weight: 400;\"> Local and regional sites account for 73% of total online sales, but foreign platforms are growing faster and are expected to gain 34% in market share by 2026.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Counterfeit concerns are shifting behaviour. <\/strong><span style=\"font-weight: 400;\">AED 1.2 billion worth of counterfeit goods were seized in 2024, which has made 65% of shoppers prefer local platforms for authenticity assurance when buying branded goods.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Duty threshold relief helps shoppers.<\/strong><span style=\"font-weight: 400;\"> Imports valued at under AED 1,000 are exempt from tax fees following a recent Dubai Customs announcement, which directly reduces the cost of cross-border purchases for most everyday orders.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Amazon.ae expanded cross-border in December 2025<\/strong><span style=\"font-weight: 400;\">, launching same-day export shipping to Riyadh and Manama from its Dubai South hub, cutting GCC-wide cross-border lead times by 60%.<\/span><span style=\"font-weight: 400;\"> Shoppers comparing cross-border pricing often check <\/span><a href=\"https:\/\/grabonuae.ae\/amazon-coupons\/\"><strong>Amazon coupons<\/strong><\/a><span style=\"font-weight: 400;\"> against the AED 1,000 duty-exempt threshold to work out whether a local or cross-border order comes out cheaper.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>65% of shoppers now prefer local sites for branded goods<\/strong><span style=\"font-weight: 400;\">, citing authenticity concerns as the primary reason, a reversal from earlier years when international platforms were seen as safer for brand-name items.<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><strong>Platform Type<\/strong><\/td>\n<td><strong>Share of Sales<\/strong><\/td>\n<td><strong>Growth Trajectory<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Local \/ Regional (Noon, Namshi, Ounass)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">73%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Steady<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Global Platforms (Amazon.ae)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Significant &amp; growing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">34% market share gain projected<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Direct cross-border (Shein, AliExpress)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Declining trust<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Under pressure<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Desertcart &amp; cross-border specialists<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Niche<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Stable<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">For shoppers relying on niche cross-border platforms,<\/span><a href=\"https:\/\/grabonuae.ae\/desertcart-coupons\/\"> <strong>Desertcart coupon codes<\/strong><\/a><span style=\"font-weight: 400;\"> are worth checking alongside offers from Amazon.ae and Noon, especially for international products that are not available on local platforms.<\/span><\/p>\n<h2><strong>Seasonal Demand Patterns in the UAE<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3239\" src=\"https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/seasonal-shopping-peaks.jpg\" alt=\"seasonal shopping peaks\" width=\"800\" height=\"533\" srcset=\"https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/seasonal-shopping-peaks.jpg 800w, https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/seasonal-shopping-peaks-300x200.jpg 300w, https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/seasonal-shopping-peaks-768x512.jpg 768w, https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/seasonal-shopping-peaks-512x341.jpg 512w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Period<\/strong><\/td>\n<td><strong>Shopper Behaviour<\/strong><\/td>\n<td><strong>Market Impact<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ramadan<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Heavy grocery and food ordering; many consumers shift fully to online grocery during fasting hours<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Deep discounts across food, fashion, electronics<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Eid Al Fitr\/Eid Al Adha<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Surge in fashion, gifting, and luxury purchases<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Flash sales, gift sets, premium packaging<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Back to School (Aug-Sep)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Family spending surge; overseas summer spending dips in the week before school starts as families return<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Electronics, stationery, clothing bundles<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">White Friday (Nov)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Spending surges 31% above the monthly average; deal-related search interest spikes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Largest deal volume of the year<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Year-End (Dec-Jan)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fast-growing period; restaurant search interest climbs 10% in the final two weeks of the year<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Clearance sales, gift buying, New Year promotions<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>Top UAE Online Shopping Platforms at a Glance (2026)<\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td><strong>Platform<\/strong><\/td>\n<td><strong>Best For<\/strong><\/td>\n<td><strong>Delivery Speed<\/strong><\/td>\n<td><strong>BNPL Available<\/strong><\/td>\n<td><strong>Key Strength<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Noon<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fashion, electronics, groceries<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12 \u2013 15 min (Noon Minutes)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes (Tabby, Tamara)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Local deals, Arabic support<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Amazon.ae<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Widest selection, cross-border<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Same-day to next-day<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Prime benefits, GCC shipping<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Namshi<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fashion and beauty<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1 \u2013 3 days<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Yes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Curated fashion brands<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Carrefour \/ Careem<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Groceries, daily essentials<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Same-day<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">MAF network, UAE-wide coverage<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Talabat Mart<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Groceries, pharmacy, essentials<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15 \u2013 30 min<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Quick commerce breadth<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Shein<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Budget fashion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7 \u2013 15 days<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Limited<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Price, trend speed<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ounass<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Luxury fashion<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2 hours in Dubai<\/span><\/td>\n<td><span style=\"font-weight: 400;\">No<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Authenticity, premium brands<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><strong>To Conclude<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The UAE e-commerce market in 2026 is defined by three factors: the near-total shift to mobile transactions, the rapid displacement of cash-on-delivery by digital wallets and BNPL, and a logistics race that has pushed standard delivery windows down to 12-15 minutes in major urban centres.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Growth is no longer coming primarily from new user acquisition; the market matured past that stage years ago, but from deepening transaction frequency, category expansion into essentials and pharmacy, and infrastructure investment extending fast delivery beyond Tier 1 cities.<\/span><\/p>\n<h2><strong>FAQs<\/strong><\/h2>\n<h3><strong>How big is the BNPL market in the UAE?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Buy Now Pay Later is used by over 40% of UAE consumers and is growing at a 13.27% CAGR through 2031, making it the fastest-growing payment category in the market, ahead of digital wallets and card payments.<\/span><\/p>\n<h3><strong>Why is mobile commerce growing faster than desktop in the UAE?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Mobile orders are growing at a 16.24% CAGR, driven by near-universal 5G coverage, biometric checkout replacing SMS OTPs, and zero-rated data partnerships between telecoms and shopping apps that make browsing effectively free.<\/span><\/p>\n<h3><strong>What share of UAE e-commerce comes from cross-border sales?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Around 58% of online purchases originate from overseas vendors, though domestic platforms still account for 73% of total sales by value. Foreign platforms are projected to gain 34% in market share by 2026.<\/span><\/p>\n<h3><strong>What is driving UAE e-commerce growth in 2026?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Mobile penetration, BNPL adoption, and quick-commerce infrastructure are the three biggest growth drivers. Digital wallets and installment payments have displaced cash-on-delivery, while dark-store networks have cut delivery times to under 15 minutes in major cities.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"UAE online shopping in 2026 is defined by 5 major shifts: mobile now drives 78.67% of all orders,&hellip;","protected":false},"author":4,"featured_media":3242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-3236","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-shopping","8":"cs-entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UAE Online Shopping Trends 2026: A Shopper&#039;s Guide<\/title>\n<meta name=\"description\" content=\"Explore UAE online shopping trends in 2026, from 12-min delivery &amp; BNPL to top platforms. Smart tips to save more on Noon, Amazon UAE, and beyond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grabonuae.ae\/blog\/uae-online-shopping-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UAE Online Shopping Trends 2026: A Shopper&#039;s Guide\" \/>\n<meta property=\"og:description\" content=\"Explore UAE online shopping trends in 2026, from 12-min delivery &amp; BNPL to top platforms. Smart tips to save more on Noon, Amazon UAE, and beyond.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grabonuae.ae\/blog\/uae-online-shopping-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"GrabOn\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-10T02:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T10:45:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/uae-online-shopping-trends.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"532\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shaoni Saha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shaoni Saha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UAE Online Shopping Trends 2026: A Shopper's Guide","description":"Explore UAE online shopping trends in 2026, from 12-min delivery & BNPL to top platforms. Smart tips to save more on Noon, Amazon UAE, and beyond.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grabonuae.ae\/blog\/uae-online-shopping-trends\/","og_locale":"en_US","og_type":"article","og_title":"UAE Online Shopping Trends 2026: A Shopper's Guide","og_description":"Explore UAE online shopping trends in 2026, from 12-min delivery & BNPL to top platforms. Smart tips to save more on Noon, Amazon UAE, and beyond.","og_url":"https:\/\/grabonuae.ae\/blog\/uae-online-shopping-trends\/","og_site_name":"GrabOn","article_published_time":"2026-08-10T02:00:00+00:00","article_modified_time":"2026-08-10T10:45:55+00:00","og_image":[{"width":800,"height":532,"url":"https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/uae-online-shopping-trends.jpg","type":"image\/jpeg"}],"author":"Shaoni Saha","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shaoni Saha","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/grabonuae.ae\/blog\/uae-online-shopping-trends\/#article","isPartOf":{"@id":"https:\/\/grabonuae.ae\/blog\/uae-online-shopping-trends\/"},"author":{"name":"Shaoni Saha","@id":"https:\/\/grabonuae.ae\/blog\/#\/schema\/person\/3b480d13ceb00cd534867797f9f07d45"},"headline":"UAE Online Shopping Trends 2026: Market Data &#038; Insights","datePublished":"2026-08-10T02:00:00+00:00","dateModified":"2026-08-10T10:45:55+00:00","mainEntityOfPage":{"@id":"https:\/\/grabonuae.ae\/blog\/uae-online-shopping-trends\/"},"wordCount":1894,"commentCount":0,"publisher":{"@id":"https:\/\/grabonuae.ae\/blog\/#organization"},"image":{"@id":"https:\/\/grabonuae.ae\/blog\/uae-online-shopping-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/uae-online-shopping-trends.jpg","articleSection":["Shopping"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/grabonuae.ae\/blog\/uae-online-shopping-trends\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/grabonuae.ae\/blog\/uae-online-shopping-trends\/","url":"https:\/\/grabonuae.ae\/blog\/uae-online-shopping-trends\/","name":"UAE Online Shopping Trends 2026: A Shopper's Guide","isPartOf":{"@id":"https:\/\/grabonuae.ae\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/grabonuae.ae\/blog\/uae-online-shopping-trends\/#primaryimage"},"image":{"@id":"https:\/\/grabonuae.ae\/blog\/uae-online-shopping-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/uae-online-shopping-trends.jpg","datePublished":"2026-08-10T02:00:00+00:00","dateModified":"2026-08-10T10:45:55+00:00","description":"Explore UAE online shopping trends in 2026, from 12-min delivery & BNPL to top platforms. Smart tips to save more on Noon, Amazon UAE, and beyond.","breadcrumb":{"@id":"https:\/\/grabonuae.ae\/blog\/uae-online-shopping-trends\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grabonuae.ae\/blog\/uae-online-shopping-trends\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grabonuae.ae\/blog\/uae-online-shopping-trends\/#primaryimage","url":"https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/uae-online-shopping-trends.jpg","contentUrl":"https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/04\/uae-online-shopping-trends.jpg","width":800,"height":532,"caption":"UAE Online Shopping Trends 2026: A Shopper's Guide"},{"@type":"BreadcrumbList","@id":"https:\/\/grabonuae.ae\/blog\/uae-online-shopping-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/grabonuae.ae\/blog\/"},{"@type":"ListItem","position":2,"name":"UAE Online Shopping Trends 2026: Market Data &#038; Insights"}]},{"@type":"WebSite","@id":"https:\/\/grabonuae.ae\/blog\/#website","url":"https:\/\/grabonuae.ae\/blog\/","name":"GrabOn","description":"UAE","publisher":{"@id":"https:\/\/grabonuae.ae\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grabonuae.ae\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/grabonuae.ae\/blog\/#organization","name":"GrabOn","url":"https:\/\/grabonuae.ae\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grabonuae.ae\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/02\/GrabOn_UAE.png","contentUrl":"https:\/\/grabonuae.ae\/blog\/wp-content\/uploads\/2026\/02\/GrabOn_UAE.png","width":200,"height":91,"caption":"GrabOn"},"image":{"@id":"https:\/\/grabonuae.ae\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/grabonuae.ae\/blog\/#\/schema\/person\/3b480d13ceb00cd534867797f9f07d45","name":"Shaoni Saha","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/72f3c68c49ebff6f5d3c7be53373afeee509c0939bc2b09ae405d7cb37793ad5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/72f3c68c49ebff6f5d3c7be53373afeee509c0939bc2b09ae405d7cb37793ad5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72f3c68c49ebff6f5d3c7be53373afeee509c0939bc2b09ae405d7cb37793ad5?s=96&d=mm&r=g","caption":"Shaoni Saha"},"description":"Shaoni is a whimsical wordsmith, who writes with her imagination and creativity. She enjoys exploring and learning new things and cuddling with her cats.","url":"https:\/\/grabonuae.ae\/blog\/author\/shaoni-saha\/"}]}},"_links":{"self":[{"href":"https:\/\/grabonuae.ae\/blog\/wp-json\/wp\/v2\/posts\/3236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grabonuae.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grabonuae.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grabonuae.ae\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/grabonuae.ae\/blog\/wp-json\/wp\/v2\/comments?post=3236"}],"version-history":[{"count":9,"href":"https:\/\/grabonuae.ae\/blog\/wp-json\/wp\/v2\/posts\/3236\/revisions"}],"predecessor-version":[{"id":3849,"href":"https:\/\/grabonuae.ae\/blog\/wp-json\/wp\/v2\/posts\/3236\/revisions\/3849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grabonuae.ae\/blog\/wp-json\/wp\/v2\/media\/3242"}],"wp:attachment":[{"href":"https:\/\/grabonuae.ae\/blog\/wp-json\/wp\/v2\/media?parent=3236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grabonuae.ae\/blog\/wp-json\/wp\/v2\/categories?post=3236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grabonuae.ae\/blog\/wp-json\/wp\/v2\/tags?post=3236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}