FirstCry UAE Discount Codes

Verified FirstCry Discount Coupon Codes & Vouchers | May 2026

About FirstCry UAE

FirstCry is Asia's largest online store for baby and kids' products, and one of the best places for parents in Dubai, Abu Dhabi, and across the UAE to save on diapers, strollers, toys, and maternity essentials. As the Gulf's go-to baby platform, FirstCry delivers across the GCC, covering the UAE, Saudi Arabia, Kuwait, Bahrain, and Oman, making it a genuine one-stop shop for parents throughout the region. You can find products from thousands of brands with free shipping and cash-on-delivery options. Launched in 2010 by Supam Maheshwari and Amitava Saha and headquartered in Pune, India, the brand expanded to the UAE in 2019. It also invested AED 50 million in 2024 to strengthen its presence in the Middle East, including the UAE and Saudi Arabia.

FirstCry UAE Customer Support & Social Presence

FirstCry UAE offers customer support through its website at www.firstcry.ae/contactus , featuring a dedicated help center for order tracking, returns, refunds, and FAQs accessible directly from the homepage or user account. FirstCry’s social media handles for the UAE include:​

• Instagram: https://www.instagram.com/firstcryae/

• Facebook: https://www.facebook.com/FirstCryAE/

• X: https://x.com/FirstcryAE

Popular Categories to Save on FirstCry

FirstCry offers savings across a wide range of baby and maternity essentials. From everyday basics to premium nursery items, you can find deals on high-quality products. Here are some top categories where you can save the most:

Baby Clothing & Fashion

Get discounts on everyday wear, party outfits, sleepwear, and seasonal essentials for newborns to toddlers. For UAE parents, this category also includes lightweight muslin and breathable cotton options suited to the Gulf's hot climate, helping babies stay comfortable year-round.

Diapers & Bath Essentials

Save on bulk diapers, wipes, lotions, shampoos, and daily hygiene products for babies. Parents can stock up on must-haves at lower prices throughout the year.

Toys & Learning

Enjoy price drops on educational toys, activity sets, puzzles, and playtime must-haves. These offers help you bring home quality learning tools that keep kids engaged.

Feeding & Nursing

Find deals on bottles, sterilizers, breast pumps, high chairs, and feeding accessories. It’s a convenient way to get essentials that support smooth and stress-free feeding routines.

Strollers, Car Seats & Gear

Grab big savings on travel systems, prams, carriers, and safety gear for on-the-go parents. FirstCry UAE stocks strollers with UV-protection canopies and sun shades designed specifically for outdoor use in high-heat Gulf conditions. This is a practical consideration for parents during the Dubai and Abu Dhabi summers. These discounts allow families to invest in durable, high-quality gear at better prices.

Nursery Furniture & Bedding

Shop discounted cribs, storage units, mattresses, and cozy bedding sets. Creating a comfortable and stylish nursery becomes more affordable with these offers.

Maternity Essentials

Save on maternity wear, skincare, and comfort products for expecting moms. Moms-to-be can enjoy comfort and quality at budget-friendly prices.

How to Get FirstCry Offers on GrabOn UAE

You can get FirstCry offers on GrabOn by visiting the FirstCry merchant page on the GrabOn UAE website, where all active deals and coupon codes are listed. Choose the deal you want, and tap to use it. The offer may apply automatically once you’re redirected to FirstCry’s website, or you’ll get an option to copy the promo code and paste it into the coupon field during checkout.

How to Apply FirstCry Coupon Codes

• Add the products you want to your FirstCry cart.

• Click on the cart icon at the top-right and proceed to the checkout page.

• Near the order summary, you’ll find the “Enter Discount Code” box. Ensure that you’re logged in to access the coupon code section.

• Enter your promo code in the coupon field and click “Apply.” You can also choose from FirstCry’s official codes like EXTRA10 and SAVE150 , which are usually listed in this section.

• Check that the discount is reflected in your total, then complete the payment process.

Tips to Save More When Shopping on FirstCry

• Download the app and use the FirstCry discount code NEW20 on your first order to get 20% off. Keep app notifications turned on so you are alerted about upcoming offers and app-only deals.​

• Plan bigger purchases during major events such as Ramadan, Eid, Back-to-School, and year-end sales, when FirstCry typically runs sitewide discounts, bundle offers, and bank/wallet promotions. Ramadan in particular is worth watching for baby gift hamper deals and newborn essentials bundles.

• Check the website banners during festive sale events , where FirstCry offers up to 80% off on baby essentials, strollers starting from AED 49, and up to 70% off on clothing and footwear.

• Use available payment partners like Tabby and Tamara to split large orders into interest-free installments , helping you afford bulk buys when prices are lowest.

• Use FirstCry Loyalty Cash to earn rewards on selected products and redeem them on future orders once you reach at least AED 100 in Loyalty Cash. Track your Loyalty Cash under “My Account,” and use it before it expires.

Major FirstCry Sales in the UAE for Bigger Savings

FirstCry hosts several major sale events throughout the year, giving parents plenty of opportunities to save on baby essentials, toys, clothing, gear, and maternity products. Here are some of the biggest FirstCry sales that offer the best value for shoppers:

FirstCry Christmas Sale (December)

The FirstCry Christmas Sale takes place in mid to late December and features big discounts on baby clothing, toys, gift sets, winter essentials, and nursery decor. It’s a popular event for parents looking to shop for holiday gifts and seasonal must-haves at up to 60% off.

Dubai Shopping Festival Sale (December to January)

Running from late December to late January, this is one of the region’s biggest retail events, and FirstCry offers up to 90% discount across strollers, car seats, toys, clothing, and feeding gear.

FirstCry New Year Sale (January)

Held during the first week of January, the New Year sale brings strong markdowns on diapers, baby care items, newborn essentials, and everyday apparel. It’s an ideal time for parents to stock up for the year ahead at budget-friendly prices.

FirstCry End-of-Season Sale (Winter & Summer)

This sale happens twice a year as FirstCry clears out seasonal inventory, offering discounts on clothing, footwear, blankets, and nursery decor. This event is popular for its clearance-level prices on premium apparel and accessories.

Ramadan & Eid Gift Hampers (Dates Vary)

Ramadan and Eid are among the most meaningful gift-giving occasions in the Gulf, and FirstCry UAE offers a dedicated range of newborn and baby gift hampers for these seasons. These curated sets, covering clothing, skincare, soft toys, and keepsake items, make thoughtful presents for new parents and are a gifting category unique to the Gulf market. Look out for Ramadan and Eid promotions on GrabOn UAE for seasonal bundles and limited-time discounts on gift sets.

FirstCry Big Birthday Sale (Annual)

This anniversary-themed sale usually runs once a year and features storewide deals across clothing, feeding essentials, toys, gear, and maternity must-haves. Shoppers can get limited-time mega offers, freebies, and large category-wide discounts.

FirstCry Big Baby Needs Sale (Multiple Times a Year)

Occurring several times annually, this sale focuses on essentials like diapers, wipes, lotions, shampoo, and baby food. Parents can get a chance to save on bulk purchases and everyday necessities.

FirstCry Back-to-School Sale (August to September)

This event arrives just before the school season, offering deals on backpacks, shoes, lunch boxes, clothing, and learning supplies. It helps parents prepare their kids for nursery or early school years with bundles and attractive discounts.

FirstCry UAE Delivery, Payment & Return Policies

Best Alternatives to FirstCry in the UAE

If you’re looking for good alternatives to FirstCry, two great options are H&M and GAP, both of which offer a wide range of children’s and baby clothing, accessories, and maternity wear at reasonable prices. H&M is known for its stylish, affordable kidswear and seasonal collections, while GAP offers durable basics and classic outfits for babies and toddlers. For extra savings, you can use verified H&M coupons and GAP discount codes listed on GrabOn.

Explore GrabOn UAE for more verified coupons and exciting deals from top brands.