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ServiceMarket Coupon Codes
Category | Typical Discount | What's Usually Included |
Home Cleaning | Up to AED 60 off or 20% off | Standard cleaning, deep cleaning, and specialised cleaning bundles |
Home Salon | AED 50 off | Women's and men's salon services booked to your home |
Specialised Cleaning | Up to AED 60 off | Mattress, sofa, carpet, and curtain cleaning |
Babysitting & Maternity Nursing | 15% off | Vetted babysitters and maternity nurses booked by the hour |
Handyman & Maintenance | AED 50 off or 15-50% off | Electrician, plumbing, AC maintenance, and general handyman visits |
Pest Control | Typically 20% off (with code PEST20) | One-off or recurring treatment for cockroaches, bed bugs, ants, and rodents |
Moving & Storage | AED 100 bonus voucher or 20% off app bookings | Local moving, international moving, and self-storage bookings |
Open the ServiceMarket website or app and select your service category.
Choose your specific service, such as Home Cleaning or Home Salon, and select a time slot.
Add any extras and proceed to the booking summary page.
Look for the Promo Discount field before payment.
Paste the code and apply it.
Check whether the discount is reflected in the total before entering payment details.
Make the payment to confirm your booking.
First-time users get access to app-exclusive discounts, typically up to 20% off with a cap around AED 50, or fixed amounts such as AED 60 off Home Cleaning, applied at checkout on a first booking only.
ServiceMarket by Smiles points let customers earn Smiles Points on every booking through integration with the e& Smiles app. Base earning depends on your e& tier (1 to 10 points per AED 1 spent), while co-branded credit cards (like CBD or ADIB Smiles Visa) can return up to 10% back in points. Accumulated points can be redeemed directly to pay for future home services.
Service-specific codes rotate regularly, covering categories such as babysitting, home salon, and specialised cleaning, each with its own discount value and minimum spend condition.
Booking through the Smiles app specifically can get you separate promo codes from those listed on the standalone ServiceMarket app, so checking both channels before booking is worth the extra step.
The ServiceMarket newsletter and in-app notifications also share flash offers and surprise discounts in the days following a first booking, so keeping notifications turned on is a genuine ongoing saving mechanism rather than a one-time gesture.
Bi-weekly or recurring bookings, such as repeat floor cleaning, have carried standing discounts of around 10% when scheduled through the app rather than as a one-off booking.
Following e&'s acquisition of ServiceMarket, the platform fully integrated with e&'s Smiles super app and loyalty ecosystem. Customers earn Smiles Points on every completed booking whether they order through the standalone ServiceMarket app or directly within the Smiles super app. Earned points can be redeemed as partial or full payment on future home services or across the broader Smiles network (food delivery, groceries, dining vouchers, and e& bill payments).
Base point accumulation is tied to the user's Smiles Loyalty Tier, which automatically applies once an account is linked:
Smiles Tier | Qualification Criteria | Base Earn Rate |
Silver | Entry-level/standard active e& account | 1 Smiles Point per AED 1 spent |
Gold | Higher annual e& account spend (~AED 12,000+) | 2 Smiles Points per AED 1 spent |
Diamond | Premium e& account status (~AED 30,000+ spend) | Up to 10 Smiles Points per AED 1 spent |
(Note: Users paying with co-branded cards like the CBD Smiles Visa Signature can earn accelerated rates of up to 10 points per AED 1 spent on app purchases.)
Sale Name | When It Happens | What to Expect |
Ramadan and Eid | March to May | Increased demand for deep cleaning and home salon bookings ahead of Eid gatherings |
Dubai Summer Surprises | June to August | Promotions on AC maintenance and pest control as summer demand for these services rises |
Back to School | August to September | Cleaning and organisation service bundles timed to the new school term |
White Friday | November | Sitewide promotional codes across cleaning, handyman, and salon categories |
New Resident Season | Year-round, peaks with visa season | First-booking discounts aimed at new UAE residents setting up their homes |
Sale windows and discount depths shift each year. Check ServiceMarket UAE or GrabOn UAE close to each event for the current offers.
Policy | Details |
Booking Confirmation | Instant confirmation at fixed rates through the app or website |
Same-Day Availability | Subject to provider availability; the platform is designed for ease of scheduling. |
Payment Methods | Credit/debit cards (Visa/Mastercard), Apple Pay, and cash upon completion. Smiles Points are also integrated as a payment option. |
Cash on Delivery | Yes, cash payment is accepted directly to the service provider after the job is completed. |
Cancellation Window | Free cancellation or modification is permitted up to 6+ hours before the scheduled service start time. |
Late Cancellation Fee | Cancellations made less than 6 hours before the service may incur a 100% charge (capped at AED 150 for non-cleaning services) |
Refund Method | Refunds are typically issued as ServiceMarket credits or back to your original payment method, depending on the circumstances. |
Service Coverage | Available across Dubai, Abu Dhabi, and Sharjah |
ServiceMarket was founded in Dubai in 2013 and operates as an online marketplace connecting UAE residents with vetted providers across more than 45 home services, including cleaning, handyman, moving, home salon, healthcare at home, and pest control. It serves Dubai, Abu Dhabi, and Sharjah through its website and mobile app.
In 2023, ServiceMarket was acquired by e&, and its services have since been integrated into the e& Smiles app alongside the standalone platform. The company partners with over 200 licensed service providers and has connected several hundred thousand customers to home service bookings since launch.
Channel | Detail |
UAE Phone Number | +9714 506 1500 |
WhatsApp Support | Available |
Live Chat | Available through in-app Live Customer Service, 7 days a week |
UAE Store Locations | No physical stores. Head office in JLT, Dubai; online booking only |
https://www.instagram.com/myservicemarket/ | |
https://www.facebook.com/myServiceMarket/ | |
Twitter / X | https://x.com/myservicemarket |
https://wa.me/971600587009 |
Justlife suits UAE residents who prioritise recurring cleaning and maintenance subscriptions over one-off bookings, with app-based scheduling and a similarly vetted network of home service professionals across Dubai and Abu Dhabi. Its subscription model tends to work out cheaper for households booking cleaning on a regular weekly or bi-weekly basis. To save on your bookings, you can use Justlife promo codes from GrabOn UAE; find first-time user codes and more here.
Urban Company is a strong alternative for UAE shoppers who want a wider spread of niche services, from beauty treatments to appliance repair, alongside standard home cleaning and maintenance. Its rating-based provider selection gives visibility into individual professional reviews before booking. Urban Company offers are useful when comparing category-specific pricing against ServiceMarket for the same job.

Yes. First-time users typically get access to a discount of 20% off (capped at AED 50) using a code like NEW20 or fixed-value discounts (e.g., AED 60 off Home Cleaning via codes like MN60). These are exclusive to app bookings. GrabOn UAE is a reliable aggregator for checking current verified codes for both first-time and repeat bookings.
They are the same service, but with different incentives. "ServiceMarket by Smiles" is not a separate platform; it is the integration of ServiceMarket into the e& Smiles super app. The underlying providers and service quality are identical, but booking via the Smiles app often grants access to exclusive promo codes (e.g., ENJOY50) and rewards you with Smiles Points based on your loyalty tier, which can later be used to pay for future services.
Yes. Home Salon is a core category on the platform, providing both men's and women's grooming and beauty treatments at your residence. Periodically, ServiceMarket releases specific promo codes for these services, which are usually highlighted in in-app notifications or under the "Offers" section of the app.
Reviews are mixed across independent platforms, with some customers reporting strong experiences and others citing missed appointments or service quality issues. Checking recent reviews for your specific service category before booking is worth doing, since experience varies by service provider assigned to the job.
Yes, if you cancel or modify at least 6+ hours before the scheduled start time. Cancellations made less than 6 hours before the start time may incur a fee. Last-minute cancellations (less than 6 hours before) or no-shows typically trigger a full 100% service charge, capped at AED 150 for non-cleaning services. Always check the specific cancellation policy listed in your booking confirmation.
Yes. ServiceMarket operates across the UAE’s major metropolitan hubs, specifically Dubai, Abu Dhabi, and Sharjah. While the platform is active in these regions, the availability of specific niche services (like specialized move-out repairs or niche beauty treatments) may vary depending on your specific district within the emirate. Always confirm availability by entering your location in the app before booking.
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