30%
Off

Smiles UAE Coupon Codes
Category | Smiles UAE Promo Codes & Offers |
First Food Delivery Savings | Grab 50% OFF |
Sitewide | Save 20% OFF |
Dine In Savings In Burgerking | Enjoy 10% OFF |
Large Pizza At Papa Johns | Buy 1 Get 1 Free |
First Order On KFC | Save 50% OFF |
Category | Typical Discount | What's Usually Included |
Food Delivery & Pick-up | 5 % to 50% off via promo codes and points redemption | 13,000+ restaurants, including Hardee's, Krispy Kreme, Pizza Hut, McDonald's, Zaatar w Zeit, and independent restaurants across all UAE cities |
Dine-in Vouchers | Buy 1 Get 1 Free; vouchers priced AED 2–10 | Hundreds of restaurant and café partners across Dubai, Abu Dhabi, and Sharjah; Smiles Unlimited subscribers access all BOGO vouchers at no additional voucher cost |
Grocery & Pharmacy | 5% to 30% off via promo codes and points; free delivery for Unlimited members | Smiles Market (own-brand grocery), Carrefour, LuLu, Spinneys, Waitrose, and 600+ grocery retailers and pharmacies |
Home Services | Zero service fee for Unlimited members; partial or full points redemption | 35+ service types: home cleaning, salon and spa at home, handyman, pest control, laundry, carwash, and health at home |
Lifestyle, Shopping & Dining | 10% to 50% off via BOGO and discount vouchers | 6,500+ partner brands across fashion, wellness, entertainment, and F&B across 15,000+ UAE outlets |
Entertainment | Up to 50% off cinema tickets; discounts on theme parks and attractions | Reel Cinemas, VOX Cinemas, IMG Worlds of Adventure, Global Village, and other UAE attractions |
Telecom via e& | Up to 10% cashback as Smiles Points; bundle redemption | e& prepaid recharges, postpaid bills, data and roaming bundles, and device and accessories purchases via the Smiles app |
Download the Smiles app on iOS, Android, or Huawei AppGallery and log in to your account.
Select your service: food delivery, grocery, or another category.
Browse partner restaurants or stores, add items to your cart, and proceed to checkout.
On the checkout or payment screen, look for the Voucher field.
Enter your code and tap Apply. Confirm the updated total before completing payment.
Sometimes the available offers will be displayed while placing an order. In that case, click “Use Voucher” to activate the offer.
Pay for your order using Smiles Points, your credit or debit card, or a combination of both.
Smiles Points on every transaction. Every eligible order placed through the Smiles app earns Smiles Points that carry over to future redemptions. Points accumulate across food, grocery, home services, e& bill payments and recharges, and partner outlet purchases. New users receive a welcome gift on their first successful transaction. Track your balance directly in the app under your profile.
Three-tier multiplier for e& customers. e& UAE customers earn points at different rates depending on their loyalty tier. Silver members earn 1 Smiles point per AED 1 spent on eligible e& services. Gold members (AED 12,000+ annual e& spend) earn 2 points per AED 1. Diamond members (AED 30,000+ annual spend) earn up to 10 points per AED 1. Moving to a higher tier is driven purely by e& service spend and unlocks a significantly higher return on every dirham.
Rewards Exchange with major UAE and airline programmes. Smiles Points can be linked and converted between Etihad Guest Miles, MAF SHARE, ADNOC Rewards, Shukran, Bounz, and GEMS Rewards. The Etihad Guest conversion runs at 8 Smiles points per 1 Etihad Mile, with a minimum of 3,000 points per transfer. Conversions are processed instantly in the Rewards Exchange section of the Smiles app. This is useful for users who prefer to consolidate points across programmes rather than redeem separately.
ADIB Smiles Visa Card. The co-branded ADIB Smiles Visa Covered Card, issued by Abu Dhabi Islamic Bank, earns Smiles Points on every card purchase, not just on Smiles app transactions. Cardholders also receive three months of Smiles Unlimited at no additional cost. Apply via the ADIB website at adib.ae. The card is Sharia-compliant and available to UAE residents.
Dine-in BOGO vouchers. The Dine-in section in the Smiles app offers Buy 1 Get 1 Free vouchers and discount deals at hundreds of UAE restaurants. Individual vouchers are priced between AED 2 and AED 10. Verified Smiles promo codes are listed on GrabOn UAE and can be applied at checkout to reduce the cost of food orders and other Smiles transactions before completing payment.
Cash and discount vouchers at 3,000+ outlets. Smiles Points can be converted into cash vouchers or discount vouchers redeemable at partner brands across shopping, dining, wellness, and entertainment in the UAE. These vouchers are purchased through the app and applied at the relevant partner outlet, either in-store or online.
Smiles Unlimited is the paid subscription tier within the Smiles app, available to any UAE resident regardless of their telecom provider. At AED 29 per month, it combines benefits that would otherwise be charged individually. First-time subscribers receive a 14-day free trial, billed monthly on an auto-renewing basis.
Active Smiles Unlimited members receive free delivery on food orders of AED 30 or more, free delivery on grocery orders of AED 50 or more, and zero service fees on all home service bookings. These delivery and service fee waivers alone, given typical order frequency, account for the majority of the monthly savings that members report. Smiles states that Unlimited members save an average of more than AED 300 per month.
Beyond delivery benefits, Smiles Unlimited members download Buy 1 Get 1 Free dining vouchers at no additional voucher cost, compared to AED 2–10 per voucher for non-members. Unlimited members also receive early access to exclusive deals across the partner network. ADIB Smiles Visa cardholders are eligible for three months of Smiles Unlimited at no charge as a welcome benefit. To subscribe or manage the plan, go to the Smiles Unlimited section in the app and select your preferred payment method.
Promotional Period | When It Happens | What to Expect |
Ramadan | February to April | Smiles is active across food delivery, grocery, and dine-in categories during Ramadan. Partner restaurant offers, enhanced points events, and promo code campaigns for iftar and suhoor ordering have run in previous years. Smiles Market, stocking home essentials and groceries, is particularly active during this period. |
Eid Al Fitr | Following Ramadan | A second promotional window covering food, gifting, dining, and lifestyle categories. Enhanced BOGO voucher availability and limited-time partner promotions are common across the Smiles app after Ramadan ends. |
Dubai Shopping Festival | January to February | Smiles partner brands across shopping, dining, and entertainment participate in DSF offers. Partner vouchers and deal stacking with Smiles Points redemption make this one of the strongest windows for non-food categories. |
White Friday | November | Smiles runs promotions across food, grocery, and lifestyle categories aligned with the UAE's November sale period. Double points events on e& spend and app-exclusive deal drops have been active in previous years during this window. |
UAE National Day | December | Themed promotions around 2 December covering food and lifestyle categories. Smiles has run limited-time promo codes and partner deals during this period in previous years. |
New Partner Launches | Year-round | Smiles onboards new restaurant, grocery, and lifestyle partners throughout the year. Launch periods for new partners often carry exclusive deals or introductory point multipliers that are not available after the initial period. |
Offer availability and depth vary by period and are confirmed in the Smiles app and on GrabOn UAE ahead of each event.
Policy | Details |
Food Delivery Fee | Waived for Smiles Unlimited members on orders of AED 30 or more. Standard delivery fees apply for non-members and vary by restaurant and location. |
Grocery Delivery Fee | Waived for Smiles Unlimited members on orders of AED 50 or more. Standard fees apply per order for non-members. |
Home Services Fee | Zero service fee for Smiles Unlimited members. Non-members are charged a service fee per booking. |
Dine-in Voucher Cost | AED 2–10 per voucher for non-members. Smiles Unlimited members download all BOGO dining vouchers at no voucher cost. |
Payment Methods | Credit and debit cards (Visa, Mastercard), Smiles Points, or a combination of card and Smiles Points. |
Cash on Delivery | Not applicable for Smiles app orders. All payments are made via card or Smiles Points at checkout. |
Cancellation Policy | Varies by service type. Food and grocery orders: cancellation window is before the order is confirmed by the restaurant or store. Home service bookings: check the specific booking terms at the time of confirmation. |
Refund Method | Refund to the original payment method for eligible cancellations. Points used in an order are credited back to the account for cancelled orders. Contact in-app support for order-specific queries. |
Points Validity | Smiles Points are valid for 24 months from the date earned. Accounts inactive for 6 consecutive months may have points expired, and membership cancelled. |
Smiles is a UAE-born rewards SuperApp launched in March 2017 by Etisalat, now operating under e& UAE. The app consolidated three earlier Etisalat engagement platforms: Etisalat Rewards, Deal of the Day, and Etisalat Marketplace, into a single unified programme. It is headquartered at the Etisalat Building on Sheikh Rashid Bin Saeed Al Maktoum Street in Abu Dhabi, and operates exclusively within the UAE.
Smiles has grown to more than five million members and a network covering 6,500+ participating brands and 15,000+ partner outlets across the country. Its service range includes food delivery and pick-up from over 13,000 restaurants, grocery ordering from its own Smiles Market and 600+ retail partners, more than 35 home service categories, and lifestyle deals across shopping, dining, entertainment, travel, and wellness. The Rewards Exchange feature, which runs on blockchain infrastructure, allows members to link and convert points between Smiles and partner loyalty programmes, including Etihad Guest, MAF SHARE, ADNOC Rewards, Shukran, and others. The app is available on iOS, Android, and Huawei AppGallery.
Channel | Detail |
UAE Phone Number | 800 101 (e& customer care line) |
WhatsApp Support | Not confirmed. Use in-app Help for order support. |
Live Chat | Available via the Help section in the Smiles app. |
UAE Store Locations | No physical stores. App-only service. |
https://www.instagram.com/smilesuae/ | |
https://www.facebook.com/SmilesUAE/ | |
Twitter / X | https://x.com/SmilesUAE/ |
YouTube | https://www.youtube.com/channel/UCIcZuufuKO0nfSfxLfAe2lA |
If you want on-demand food and grocery delivery without a subscription requirement, Talabat is the most direct alternative. The platform covers food delivery from thousands of restaurants across all seven emirates, as well as grocery delivery via Talabat Mart. Talabat frequently runs promo code campaigns, seasonal discounts aligned with Ramadan and Eid, and delivery fee promotions across its app. Active Talabat promo codes and discount offers are listed on GrabOn UAE for users looking to reduce their delivery costs.
Careem is another UAE-founded alternative, combining ride-hailing with food delivery, grocery ordering, and bill payments within a single super-app interface. Careem Pay allows users to accumulate cashback and apply it toward future orders and rides, making it a practical option for UAE residents who want rewards spanning transport and food in one platform. Careem regularly runs promotional campaigns during Ramadan, White Friday, and other UAE sale events. Verified Careem coupon codes and offers are available on GrabOn UAE.

No. Any UAE resident with a valid mobile number can register for Smiles by downloading the app and verifying with an OTP. The full range of food, grocery, home service, and lifestyle features is available to all registered users. e& customers earn additional Smiles Points on their bill payments and recharges, but the core app and redemption features are not restricted to e& subscribers.
Points are earned on eligible orders placed through the Smiles app, including food delivery, grocery orders, home service bookings, and e& bill and recharge payments. On your first transaction, you also receive a welcome gift. Points from Smiles app transactions are credited to your account after order completion. For e& service spend, points from partner transactions can take up to eight weeks to appear.
Smiles Unlimited gives free food delivery on orders above AED 30, free grocery delivery on orders above AED 50, zero home service fees, and unlimited free downloads of Buy 1 Get 1 Free dining vouchers. If you order food more than three times a week or book home services regularly, the AED 29 monthly fee is typically recovered within the first few orders alone. A 14-day free trial is available for first-time subscribers, so you can test the savings against your own usage before committing.
Go to the Rewards Exchange section in the Smiles app, link your Etihad Guest membership ID, and select the number of Smiles Points to convert. The current rate is 8 Smiles points per 1 Etihad Guest Mile, with a minimum transfer of 3,000 Smiles Points. Transfers happen instantly. You can also convert Etihad Guest Miles back to Smiles Points at a rate of 1 Etihad Mile to 1.5 Smiles Points, with a minimum of 2,000 miles. Similar linking and conversion is available for MAF SHARE, ADNOC Rewards, Shukran, and other partner programmes.
Yes. Smiles Points earned through purchases and activities are valid for 24 months from the date they were earned. If you do not log in to the Smiles app or website for 6 consecutive months, e& reserves the right to expire all accumulated points and cancel the membership. Logging in and placing at least one transaction every six months keeps your account and points active.
Yes. Go to the Bills and Recharge section in the Smiles app, select the e& account you want to pay, and choose to pay using Smiles Points, your credit or debit card, or a combination of both. Points credits from bill payments may take up to 48 hours to appear in your Smiles account after a prepaid recharge.
Smiles offers, and partner outlets are available across all major cities in the UAE, including Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Fujairah, and Umm Al Quwain. Restaurant and grocery coverage is most concentrated in Dubai and Abu Dhabi. Home service availability may vary by location. The app surfaces deals and partners relevant to your current location automatically.
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