Smiles Promo Codes UAE

Best Smiles Coupons, Promo Codes & Discounts in Aug 2026

GrabOn users can apply the exclusive Smiles coupon code " ENJOY50 " to get 50% OFF on First Food Delivery.

Smiles Coupon Codes UAE: Every Verified Way to Save on Food, Groceries, Home Services and More

Smiles is e&’s lifestyle SuperApp that is available to everyone with a UAE mobile number. It brings together thousands of restaurants, grocery stores, and home services in one place to help you cut your daily costs. You can easily save money by using in-app promo codes, subscribing to the AED 29-per-month Smiles Unlimited membership, and moving up through three loyalty tiers where your points last for 24 months. Furthermore, using specific partner bank cards can get you even better deals.

It started in 2017, and now has more than six million members, 6,500 participating brands, 15,000+ partner outlets, 13,000+ restaurants on food delivery, 600+ grocery retailers on Smiles Market, and 25+ home service categories through the ServiceMarket integration that e& acquired in 2023. All the savings mechanics mentioned below are based on these.

Quick Smiles Savings Snapshot

How to Apply a Smiles Coupon Code

Smiles has three separate coupon flows depending on what you are ordering. All of them run inside the Smiles app rather than a website checkout.

For food delivery orders using a welcome discount or any other promo code:

• Open the Smiles app and set your delivery address on the top bar so the restaurants shown actually deliver to you.

• Tap the Food tile and browse restaurants, or search a specific brand.

• Add items to your cart and hit View Cart.

• On the cart screen, tap Promo Codes above the payment summary.

• Enter the code exactly as written, then tap Apply.

• If the code is valid, the discount shows on the cart total. If nothing appears, the code has not applied, and the diagnostic list in the next section explains why.

• Select your payment method: credit or debit card, Apple Pay, Add To Bill for postpaid e& users, Deduct From Balance for prepaid e& users, Smiles points, or a combination of card plus points.

• Confirm the order. Please note that the welcome discount code applies only on your very first food delivery order.

For grocery orders on Smiles Market or partner retailers:

The flow is identical to food, with two differences. The Smiles Market shopping journey happens through the Grocery tile. Follow the same process as you did for food but through the grocery tile. Add items, hit checkout, apply the promo code, and pay.

For home services (cleaning, handyman, salon, laundry, carwash and 30+ others):

• Tap the Home Services tile and select the service you need.

• Choose the specific job (studio deep clean, single tap replacement, women's manicure, etc.), the date, and the time slot.

• Enter the delivery address and any service-specific details the technician needs.

• On the payment screen, tap the promo code field.

• Enter the discount code available on that specific service category.

• Verify the booking details.

• Confirm and pay.

For Smiles Unlimited subscription promo codes (like the 30-day trial code from Sharaf DG):

• From the Smiles home screen, scroll to Explore Smiles and tap Smiles Unlimited.

• Scroll to the bottom of the Smiles Unlimited page and tap Subscribe Now.

• Enter the promo code you received in the field labelled Promo Codes.

• Add a valid credit or debit card, which Smiles will authorise but not charge during the trial period.

• Confirm to activate. Your trial or discounted first month begins immediately, and the standard AED 29/month renewal starts at the end of the promotional period unless you cancel first.

The app UI is updated frequently, so button labels or the exact promo code field placement may shift. If you cannot find it, look near the cart total or on the payment method screen.

Why Your Smiles Coupon Code Is Not Working

Coupon rejections are the single most common complaint about the Smiles app, appearing repeatedly in App Store and Play Store reviews with wording like "not applicable" or "conditions not satisfied" and no clear explanation. Almost every case falls into one of these buckets, and there is a fix for each.

• The code is a first-order-only code, and you have ordered from that category before. The first-user code is single-use per service. If you have already ordered food using the app, the food version of the code will not apply again, and neither will the grocery or home services versions once used.

• Your order total is below the minimum threshold that unlocks the discount. For food, the order must be AED 30 or above after applying discounts. For grocery, the order must be AED 50 or above post-discount. If your subtotal drops below the threshold, the coupon code may not apply.

• You entered the code before adding items to the cart. The Smiles cart evaluates the code against the cart contents at the moment of application. If you type it in first and then add items, the code state does not always update. Remove and re-enter the code after your cart is finalised.

• The restaurant or SKU is excluded from the promotion. Some restaurants and grocery categories are blocked from specific discounts. Check if the restaurant or categories are eligible for offers.

• Your card was rejected, retried, and now the discount is gone. A failed payment can roll back the promo code without reapplying it on the retry. If your card fails, cancel the order attempt, rebuild the cart from scratch, reapply the code, and pay.

• You are trying to stack ENJOY50 with a Buy 1 Get 1 voucher. ENJOY50 is a first-order discount, and Smiles' terms limit stacking with certain other offers. Use one or the other on a given order, not both.

• The code has expired, or the promotion has ended. Third-party sites keep listing expired Smiles codes months after Smiles has retired them. Not GrabOn UAE, though our codes are fresh to use.

• The app is running an outdated version. Update the Smiles app through the App Store, Play Store, or Huawei AppGallery and try again. Older builds sometimes fail to recognise newer promotional codes.

If none of the above resolves it, use the in-app Help section to open a chat or raise a request. Response times vary, and user reviews report inconsistent outcomes, but this is the only official escalation route Smiles provides.

Ways to Save at Smiles

Beyond the welcome codes, the app has enough saving methods that an active user of Smiles can use. Here are the ways to save that hold up against the app's own T&Cs.

Subscribe to Smiles Unlimited if you order more than twice a month

Smiles Unlimited is the highest-leverage saving mechanic in the app. For AED 29/month, it removes food delivery fees on orders above AED 30, removes grocery delivery fees on orders above AED 50, waives the service fee on 35+ home services, and unlocks unlimited free downloads of Buy 1 Get 1 vouchers across 5,000+ outlets. Smiles claims Unlimited members save AED 300+ per month on average. Anyone ordering food or groceries even twice a week will break even in the first week. The 14-day free trial is designed to let you test the benefits of the app before paying.

Earn and burn Smiles points systematically

Every AED 1 transacted through the app earns Smiles points at your tier rate. Silver earns 1 point per AED 1 on e& spend, Gold earns 2, and Diamond earns up to 10 on eligible e& services. Points can then be redeemed for food orders, grocery orders, home services, e& bill payments, or discount vouchers at partner outlets.

Push into the Diamond tier if your e& spend is high

Silver covers annual e& spend up to AED 11,999, Gold covers AED 12,000 to AED 29,999, and Diamond kicks in from AED 30,000. Diamond members earn up to 10 Smiles points per AED 1 on e& services, which is effectively 10 percent back in point value. If your household bundles multiple e& mobile lines, an eLife home fibre plan, and postpaid data top-ups, hitting Diamond consolidates spend that already exists.

Use Add To Bill or Deduct From Balance if you are on e&

Postpaid e& users can pay Smiles orders by adding the charge directly to their next mobile bill. Prepaid Wasel users can pay by deducting from their airtime balance. Both methods earn Smiles points at your tier rate, which credit-card orders do not always match unless you also have a Smiles co-branded card.

Stack Smiles Unlimited with the CBD Smiles Signature card

CBD Smiles Signature holders get 10 Smiles points per AED 1 spent on Etisalat channels, the Smiles app, and elGrocer (capped at 25,000 Smiles/month), a 90-day complimentary Smiles Unlimited subscription, and a rolling monthly free Smiles Unlimited renewal thereafter if you earn 25,000+ Smiles in the preceding 60 days. If you earn less, the card falls back to the standard AED 29/month rate. For a heavy Smiles user, this is the closest thing to permanently free Unlimited.

Redeem points at Pointspay partners for hard cash savings

Smiles has integrated Pointspay checkout at Sharaf DG, Jumbo, Eros, Noon, Amazon, Mumzworld, Yas Waterworld and Warner Bros World. Select Pointspay at checkout on any of these sites and pay part or all of the bill with your Smiles balance. But please note that Pointspay redemption values and participating merchant availability vary dynamically based on current merchant checkouts and Smiles reward catalogs.

Buy Amazon Prime through Smiles rather than directly

Smiles sells a 3-month Amazon Prime membership for AED 24 (retail AED 48) or 3,000 Smiles points, and a 6-month membership for AED 40 (retail AED 96) or 5,000 Smiles points. Prime auto-renews at AED 16/month after the promotional period. If you were going to subscribe to Prime anyway, this is a 50 to 58 percent one-time saving compared with Amazon's direct price.

Watch the Deals section for Buy 1 Get 1 vouchers even without Unlimited

Non-subscribers can still access individual Buy 1 Get 1 vouchers priced per deal (typically AED 2, 5 or 10). If you go out for a specific dinner and know the restaurant is on Smiles, buying a single BOGO voucher is cheaper than paying full price. This is worth the exercise only for planned dining, not spontaneous ordering.

Refer friends via GoChat when the campaign is live

Smiles has periodically run a GoChat referral campaign paying 150 Smiles points per referred signup, capped at 5 per day and 15 per month. These campaigns run in windows rather than continuously, so check the Promotions section of the Smiles or GoChat app before assuming it is live.

Sale and Promotions Calendar

Smiles does not publish a fixed annual promotional calendar the way an e-commerce marketplace does. Discounts run continuously through the Buy 1 Get 1 network, the ENJOY50 first-order codes, and the ongoing Smiles Unlimited proposition. Beyond that, most promotional activity clusters around UAE-wide shopping seasons that pull in participating brands rather than site-wide Smiles-branded sales.

Ramadan and Eid (March to April)

The Ramadan and Eid al-Fitr period consistently produces heavier dining and grocery promotions across UAE apps and Smiles participating restaurants. Expect deeper Iftar and Suhoor deals from partnered restaurants, extended Buy 1 Get 1 catalogues, and category-specific Ramadan grocery promotions on Smiles Market.

Dubai Shopping Festival (Mid-December to end of January)

DSF drives retail spend across the emirate, and Smiles participating brands typically extend Buy 1 Get 1 catalogues and lifestyle vouchers during the window. The impact on Smiles is category-specific rather than app-wide.

Dubai Summer Surprises (June to August)

DSS produces additional summer-window discounts across shopping and dining partners. Expect a longer Buy 1 Get 1 catalogue and additional dining deals through the summer months.

White Friday and Black Friday (Late November)

White Friday deals appear on partner brands accessible through Smiles Pointspay checkout at Sharaf DG, Noon, Jumbo and others, and select restaurants run one-week promotional windows on the app. Smiles itself does not run a dedicated sitewide White Friday event, but stacking Pointspay redemption on top of White Friday partner discounts is where the deepest savings sit.

UAE National Day (Early December)

National Day produces short promotional windows on select brands during the National Day weekend, typically with themed discounts.

Amazon Prime bundle, ongoing

The Amazon Prime bundle at AED 24 for three months or AED 40 for six months is a recurring rather than seasonal offer. It has been live continuously since the March 2025 partnership announcement and is worth checking each time before subscribing directly through Amazon.ae.

Smiles Unlimited Membership: The Full Breakdown

Smiles Unlimited is a monthly membership on the e& Smiles UAE Superapp that provides vouchers and perks to subscribers.

Cost: AED 29 per month, billed monthly, auto-renewing until you cancel. First-time subscribers get a 14-day free trial with full access to benefits and no upfront charge.

What it unlocks:

• Free food delivery on any order above AED 30 after discount, from any of the 13,000+ restaurants on the app

• Free grocery delivery on any order above AED 50 after discount, from Smiles Market and 600+ partner retailers

• Zero service fee on all 35+ home service bookings

• Unlimited free downloads of Buy 1 Get 1 vouchers across dining, wellness and entertainment, spanning 5,000+ outlets

• Member Exclusive deals that are labelled inside the app and are not available to non-subscribers

Payment methods: Credit or debit card, Apple Pay, Add To Bill for postpaid e& customers, Deduct From Balance for prepaid Wasel customers.

Cancellation: Cancel any time from the Smiles Unlimited section of the app by tapping Manage Subscription and then Cancel. Benefits stay active until the end of the current billing cycle. Alternative method: SMS cancellation. Text C SUB to 1110.

Refund policy: Subscriptions are non-refundable per the Smiles terms and conditions. If you forget to cancel and are billed for a month you did not want, Smiles will not refund the payment. Cancel through the app immediately, and use the remainder of the paid cycle before benefits stop.

Whether it is worth it: For anyone ordering food or groceries even three times a month with delivery fees of AED 5 to AED 10 each, the maths pays for itself. Add a single home service booking or two Buy 1 Get 1 dining vouchers and the net saving compounds. The AED 300+ average monthly saving figure Smiles publishes is at the high end of realistic usage but not implausible for a household using the app for weekly groceries plus fortnightly dining.

Smiles Points and Loyalty Tiers

Smiles operates a three-tier loyalty structure driven by annual e& spend. Only e& customers can climb the tiers, though non-e& users still earn points on Smiles app transactions at the base rate.

Points earned are valid for 24 months from the date they are credited. Unused points expire after that window and are not recoverable. Smiles publishes tier upgrade progress inside the app under the Smiles Rewards section on the e& app or the Points page on Smiles, and upgrades happen automatically once your rolling annual e& spend clears the next threshold.

Redemption options for Smiles points are broad. Points can be used for food delivery orders, grocery orders on Smiles Market, home service bookings, e& bill payments and prepaid recharges, as well as discount vouchers redeemable at physical partner outlets across the UAE. Redemption values vary by category, with conversion rates dynamically calculated per deal or checkout on ServiceMarket and Pointspay partner checkouts.

Bank Card and Payment Offers for Smiles Users

Two banks have material Smiles-linked credit cards live in July 2026. Both are with Commercial Bank of Dubai. ADIB and Al Hilal Bank have historically offered Smiles-linked partnerships as well, though current terms should be verified with the issuer before applying.

CBD Smiles Visa Signature Credit Card

• Points Earning: 10 Smiles points per AED 1 spent on Etisalat channels, the Smiles app, and elGrocer (capped at 25,000 Smiles points per calendar month); up to 3 points per AED 1 on international spend; and up to 2 points per AED 1 on other domestic spend.

• Welcome Bonus: Up to 100,000 Smiles points upon achieving required spend thresholds at eligible Etisalat or Smiles channels within 30 days of issuance.

• Smiles Unlimited Perks: 90-day complimentary Smiles Unlimited subscription from card issuance. After the initial 90 days, enjoy a rolling 30-day free renewal each month if you earn 25,000+ Smiles points on eligible e& channels in the preceding 60 days (otherwise, the standard AED 29/month applies).

• Lifestyle & Travel: AED 200 extra discount on hotel bookings with Smiles Unravel.

• Annual Fee: AED 500. (first year fee waived)

CBD Smiles Visa Platinum Credit Card

• Points Earning: 5 Smiles points per AED 1 spent on Etisalat channels, the Smiles app, and elGrocer; up to 2 Smiles points on international spend; and up to 1.5 points on other domestic spend.

• Quarterly Bonus: 7,500 Smiles points quarterly bonus upon achieving cumulative spend of AED 27,500 in the previous calendar quarter.

• Travel Perks: AED 200 Hotel discounts through Smiles Unravel.

• Annual Fee: First-year free, with the AED 199 annual fee waived in subsequent years on achieving AED 12,000 or more in annual retail spend.

ADIB Smiles Covered Cards (Islamic Options)

ADIB Smiles Visa Signature Covered Card: Offers up to 70,000 Smiles points upon sign-up, a complimentary 90-day Smiles Unlimited subscription, 10,000 Smiles points as a quarterly bonus (subject to an AED 25,000 quarterly spend criteria), unlimited global airport lounge access, and free roadside assistance.

ADIB Smiles Classic Covered Card: A free-for-life option featuring a 5,000 Smiles points sign-up bonus, a 10,000 Smiles points quarterly bonus (subject to a AED 25,000 quarterly spend criteria), and standard access to Smiles app discounts.

Delivery and Shipping

Smiles delivers across every emirate: Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Umm Al Quwain, Fujairah and Al Ain. Location-specific deals load based on the address you enter, so restaurants and grocery retailers shown to you are already filtered to those delivering in your area.

Delivery pricing varies by category and by whether you are a Smiles Unlimited subscriber.

• Food delivery. A delivery fee applies to every order for non-Unlimited users, with the exact fee shown on the checkout screen and varying by restaurant distance and time slot. Unlimited subscribers get free delivery on any food order above AED 30 after discount. Smiles calls its delivery drivers Champons, and orders can be scheduled for later using the Schedule for Later tab on the restaurant page.

• Grocery delivery. Delivery fee applies per order for non-Unlimited users. Unlimited subscribers get free delivery on any grocery order above AED 50 after discount, whether the order is from Smiles Market or from one of the 600+ integrated retailers.

• Home services. No delivery fee applies, but a booking service fee is added to non-Unlimited members' bookings. Unlimited subscribers pay zero service fee.

Delivery times depend heavily on the merchant, distance, and rider availability. App Store reviews from mid-2026 report intermittent delays of 60 to 90 minutes on food orders, particularly during peak dinner hours and in busier Dubai zones. Track your order in real time from the app's Orders tab.

Refunds and Cancellations

Smiles' refund position depends entirely on what you are refunding.

Smiles Unlimited Subscription. Non-refundable per the published terms and conditions. Once billed for a monthly cycle, the fee is not returned. You can cancel auto-renewal directly from the Smiles Unlimited section of the app (or via SMS by texting C SUB to 1110), allowing you to keep active benefits until the current 30-day cycle ends.

Food and Grocery Orders. Cancelling before merchant confirmation generally triggers a full refund to your original payment method. Once the merchant accepts and starts preparing the order, cancellation is typically restricted and subject to merchant approval. Using the in-app support chat immediately can help flag issues, though refunds for dispatched orders are rarely granted.

Home Services. Cancellation rules are determined by individual service providers. The app displays the specific free-cancellation window during the booking flow. Canceling within this timeframe secures a full refund, while late cancellations may incur provider-specific fees.

Failed Orders with Successful Charges. If your account is debited but the transaction fails or is rejected, Smiles initiates a reversal to the original payment method. Processing typically takes 7 to 14 working days depending on your bank or card issuer. You can track status or escalate unreflected amounts via the app's Help section.

Customer Support

Smiles' customer support is centralised through the app, and the Help or Support section is the primary channel. From the app, tap the Support option to open a live chat or raise a ticket. This is the officially recommended route for order issues, subscription queries, points balance disputes, and refund requests.

For time-sensitive issues, the fastest documented route is the in-app live chat. Response quality is inconsistent based on App Store reviews, so keep records of every ticket and screenshot the chat conversation before closing the app.

Smiles Student Discount

Smiles does not currently operate a dedicated student discount programme, and no historical evidence of one was surfaced in research. Student ID verification is not part of any promotion in the app, and third-party sites that list a Smiles student discount typically point to unrelated codes.

Students can still access the ENJOY50 welcome codes on first orders across food, groceries and home services, and the 14-day Smiles Unlimited free trial applies regardless of demographic. For ongoing savings, the AED 29/month Smiles Unlimited membership plus a partner bank card is the closest available equivalent to a permanent student discount.

Alternatives to Smiles UAE

Careem is a close alternative for UAE residents who use ride-hailing alongside food and grocery delivery and want a single app for both. Careem's super app covers rides, food delivery, grocery, and payments through Careem Pay, and it operates a loyalty tier through Careem Plus, which waives delivery fees and offers other subscription perks. Careem is available across Dubai, Abu Dhabi, Sharjah, and other emirates, with particularly strong coverage for ride bookings in areas where Smiles' food delivery partner network may have fewer listings. Careem coupon codes on GrabOn UAE apply across delivery and ride categories and are updated regularly.

Talabat is the most direct alternative for UAE users whose primary use of Smiles is food delivery. Talabat covers more than 7,000 restaurant options across the UAE and includes a Talabat Pro subscription that removes delivery fees on eligible orders. The restaurant coverage at Talabat skews toward international chains and established mid-to-premium casual dining options, making it a useful comparison for users who find Smiles' food selection weighted toward a different mix. Save on your next food orders with Talabat promo codes.