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PrettyLittleThing UAE Promo Codes
Category | PrettyLittleThing Promo Codes & Offers |
Dresses & Occasion Wear | Up To 80% OFF |
Plus Size Collection | Up To 70% OFF |
Activewear Collection | Up To 80% OFF |
Women's Fashion Sale | Up To 80% OFF |
Clearance Sale | Up To 60% OFF |
Category | Typical Discount | What's Usually Included |
Dresses | 30% to 70% off | Party, occasion, going-out, and midi dresses; PLT Label and new-season drops are rarely discounted in the first few weeks |
Tops & Co-ords | 30% to 60% off | Going-out tops, co-ord sets, knitwear; newly-launched collections are typically excluded |
Jeans & Trousers | 20% to 60% off | Core denim styles, wide-leg trousers, and joggers; current-season silhouettes are reduced as the season progresses |
Loungewear & Athleisure | 30% to 60% off | Tracksuits, hoodies, joggers, and oversized sets; recent drops within two weeks are rarely included |
Shoes | 25% to 60% off | Heels, boots, trainers, and sandals; trending seasonal styles are discounted as the season moves on |
Swimwear | 30% to 70% off | Bikinis, one-pieces, and matching sets; new-season swimwear is excluded early in the season |
Bags, Jewellery & Accessories | 20% to 55% off | Shoulder bags, totes, earrings, rings, and hair accessories; collab and limited-edition pieces are rarely included |
Go to prettylittlething.ae and browse or search for your items.
Add your chosen items to the bag and click the bag icon to review.
Click "Checkout" to proceed to the order summary page.
In the order summary, locate the "Promo Code" field.
Enter your Pretty Little Thing promo code and click "Apply".
The discount will appear in your updated total.
Once you confirm the discount, enter your delivery address.
Then choose your payment method and place your order.
Permanent sale section. The PLT UAE sale section carries discounts across all major categories and is updated regularly. Discount depth tends to increase the further a season progresses, so checking back on styles that were full-price in earlier weeks can get you a lower price later.
Newsletter sign-up discount. Subscribing to the PrettyLittleThing email newsletter gives UAE shoppers access to discount codes and sale notifications. Sign up for PLT, and you can also get a new-user discount (usually 15% off).
App-exclusive offers. The PLT app for iOS and Android carries exclusive offers and early access to promotions not always listed on the desktop site. Push notifications from the app update you on new arrivals, flash sales, and code drops first.
Stacking sale and code discounts. Some PrettyLittleThing percentage-off codes apply to items already in the sale section, which can reduce the price further beyond the existing markdown. Check the code terms at checkout before applying. Codes that cover "everything" typically include sale items unless the terms state otherwise.
PLT Royalty delivery subscription. PLT Royalty is PrettyLittleThing's paid delivery subscription covering unlimited faster delivery. The PLT UAE site references Royalty as an available option; confirm current UAE pricing and eligibility at checkout before subscribing, as terms for international markets differ from the UK programme.
Sale Name | When It Happens | What to Expect |
White Friday | November | PLT's most active UAE promotional period. Percentage-off codes apply across the full site, with additional reductions in the sale section. Dresses, shoes, and co-ords are the highest-volume categories. |
Ramadan Sale | Dates vary by year | Sitewide and category promo codes released for UAE shoppers during Ramadan, covering modest fashion, occasion wear, and accessories alongside standard category discounts. |
Eid Al Fitr | Following Ramadan | A second promotional window with codes active for Eid gifting and occasion wear. PLT's occasion and party dress ranges are especially active during this period. |
New Year Sale | January | Post-holiday markdowns on the preceding season's clothing, shoes, and accessories. Codes released alongside existing sale discounts, with the strongest reductions on outerwear and dresses. |
Mid-Year Sale | June to July | Seasonal clearance on spring and summer styles. Swimwear, going-out dresses, and sandals reach their deepest discounts as the season ends. |
UAE National Day | December | Short promotional window with sitewide or category-specific percentage-off codes for UAE shoppers. |
Sale depths and code windows vary each year. Check prettylittlething.ae or GrabOn UAE closer to each event for confirmed current offers.
Policy | Details |
Estimated Delivery Time | Up to 13 business days across the UAE, including Dubai, Abu Dhabi, Sharjah, Al Ain, Ras Al Khaimah, and all other emirates. The estimated date is shown at checkout per item. |
Delivery Cost | AED 30 for standard delivery. |
Cash on Delivery | Available across the UAE. |
Payment Methods | Visa, Mastercard, Apple Pay, PayPal. |
Returns Window | 28 days from the date of delivery. |
Return Eligibility | Items must be unworn, unwashed, and in original condition with tags attached. |
Refund Method | Refunded to the original payment method once the return is received and inspected. You can also opt for store credit. |
Non-Returnable Items | Swimwear, lingerie, accessories, makeup, and personal care products cannot be returned. |
Exchange Policy | PLT does not process direct exchanges. Return the item and place a new order for the replacement size or style. |
Verify the current delivery fee and COD terms at prettylittlething.ae before placing your order.
PrettyLittleThing was founded in January 2012 by Umar and Adam Kamani and operates as part of the Boohoo Group, headquartered in Manchester, United Kingdom. It sells women's clothing, shoes, accessories, and beauty products exclusively through its online platform, with a dedicated UAE site at prettylittlething.ae and no physical stores in the UAE. The brand carries its own-label collections across dresses, tops, denim, loungewear, swimwear, occasion wear, and accessories, with range extensions for Petite, Tall, Plus Size, and Shape fits. The UAE site includes a modest fashion section covering longer hemlines and covered styles.
Channel | Detail |
UAE Phone Number | No UAE-specific line |
WhatsApp Support | +44 7776 592329 |
Live Chat | Available via the PLT UAE website |
UAE Store Locations | No physical stores. Online only. |
@prettylittlething | |
PrettyLittleThing (official page) | |
Twitter / X | @OfficialPLT |
TikTok | @prettylittlething |
YouTube | PrettyLittleThing (channel active) |
6th Street is a practical alternative for UAE shoppers looking for on-trend women's fashion with a UAE-native fulfilment model and faster delivery times than PLT's international shipping window. It carries a wide mix of fashion and footwear brands, including international and regional names, and runs Ramadan, Eid, and White Friday sales closely aligned with the UAE retail calendar. Same-day and next-day delivery is available in select UAE cities. 6th Street coupon codes on GrabOn UAE are regularly listed for UAE shoppers.
ASOS is a strong comparison for UAE shoppers who want the same broad range of contemporary women's fashion that PLT offers — dresses, occasionwear, denim, and accessories — with the addition of a multi-brand marketplace carrying hundreds of third-party labels alongside ASOS's own-brand lines. ASOS ships internationally to the UAE and runs consistent percentage-off promotional periods, including White Friday, seasonal sale events, and student discount programmes. ASOS promo codes on GrabOn UAE cover both the ASOS own-brand range and selected multi-brand categories for UAE orders.

No. PrettyLittleThing charges a flat delivery fee of AED 30 for standard shipping across the UAE.
You can return unsuitable items within 28 days of receipt. Items must be unworn, unwashed, and have all original tags attached. For hygiene reasons, cosmetics and pierced jewelry cannot be returned, while swimwear and underwear are only eligible if the hygiene seal is unbroken. To initiate a return and print your label, log in to the online Returns Portal. Return shipping costs are the customer's responsibility.
PLT does not offer direct exchanges. If you need a different size or color, return your original item for a refund via the online portal and place a new order separately.
Yes. PLT sends a dispatch email with an Aramex tracking number once your order ships. Track the delivery by logging into your PLT account or using the link in the dispatch email. Aramex is PLT UAE's courier for UAE deliveries.
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