Popular Lipstick Brands in the UAE: 33 Fun Shades To Try

As women, we are spoiled for options, especially when it comes to lipsticks. But you can just never have enough! With so many brands out there, it can be tricky to pick the right lipstick. Many questions bug you:

Will it stay on while I eat?

Is it waterproof?

How many times do I have to reapply it?

How will the lipstick shade on me?

What’s the cost?

Will it react to sweat?

Picking the right lipstick is just as important as picking the right outfit. It has to look good under lighting and the sun, survive the walk from the car to the restaurant, not completely disappear after karak and lunch, and ideally still look cute enough for a last-minute dinner plan.

And that is why picking a lipstick in the UAE is not simply about finding a pretty shade.

Formula matters. Finish matters. Undertone matters. And yes, the UAE weather matters.

A glossy nude like Fenty’s RiRi might look perfect for brunch, but for a gala or dinner, a bold red like MAC’s Ruby Woo might do the trick. So, here is a lipstick party of 30+ brands, from luxury beauty houses to affordable everyday options. Pick what you love and add the rest to your wishlist! Most of these shades are stocked on the major online shopping sites in the UAE, so it is easy to compare them before you buy. 

The Best Lipstick Brands in UAE

*Prices can change with sales, promotions, and stock.

Luxury and Mid-Range Lipstick Brands in UAE

1. Huda Beauty — Soft Matte Meets Nudes

Must-Try: Liquid Matte Ultra Comfort Transfer Proof Lipstick Range

Price: AED 116. (As currently quoted on the website)

This OG collection from Huda gives a blurred, buildable soft-matte finish rather than an ultra-flat matte. Shades such as Muse, Sweet Talker, and Venus are good everyday shades.

Best for: Soft-focus matte lips and nude lovers.

Where to get it: Huda Beauty UAE, Sephora, and Noon

2. Makeup by Mario — For The “Your Lips, But Better” Crowd

The Ultra Suede Lipstick is AED 125 on the official website and comes in many shades. Plus, you can try it on. It sits in that sweet spot between a traditional creamy lipstick and a modern matte, making it especially good for people who hate dry formulas.

Try: Jesse, Erin (Browns), Rasa (Pink), Sam (Nude), Daniela (Berry), Alicia (Warm Red)

Finish: Creamy/soft matte.

Best for: Everyday polished makeup.

3. Dior — For the “Lipstick Must Survive Lunch” Days

Dior’s newer Rouge Dior On Stage range is particularly relevant if long wear is your priority. This range stays throughout the day. So, you won’t have to reapply it over and over. Sephora UAE lists both the 24-hour no-transfer lipstick and Ink Blur matte no-transfer lipstick at AED 215. The price is worth the payoff.

Try: Iconic Rose, Fearless Brown, and a classic 999-family red.

Finish: Longwear matte, no-transfer or blurred matte.

Best for: Office-to-dinner makeup. Known for the long-stay!

4. Chanel — Classic, Expensive, and Very Chanel

Chanel’s UAE lipstick selection includes Rouge Allure, Rouge Allure Velvet, Rouge Coco Flash, Rouge Coco, and Le Rouge Duo Ultra Tenue, with many classic formulas currently around AED 235. If you want like classic shades and want to spoil yourself with some luxury makeup, then go ahead and get it.

Try: 57 Rouge Feu, 56 Rouge Charnel and 43 La Favorite.

Finish: Luminous matte, satin, or glossy depending on the range.

Best for: Luxury reds and sophisticated evening makeup.

5. Gucci — Vintage Glam With Surprisingly Wearable Colours

If we are talking about luxury makeup, how can we not mention Gucci? While its makeup range is limited, Gucci’s Rouge à Lèvres Mat and Liquide Mat are quite well-known for their hypnotic shades. These formulas sit around AED 210 in the UAE. The brand also has satin and sheer lipstick options. You can find them on Sephora.

Try: 203 Mildred Rosewood, Rosso Ancora (Berry), and Goldie Red.

Finish: Velvet matte or satin.

Best for: Statement lips that still feel comfortable and not too heavy.

6. Valentino — For a Statement Lip That Looks Like Jewellery

You can get Valentino lipsticks at Sephora. Rosso Valentino Satin Lipstick costs AED 200 and comes in satin and luminous matte finishes. The refillable format is a nice bonus if you like keeping the case and changing shades.

Try: 22R Rosso Valentino, 100R and 111A.
Best for: bold reds and luxe packaging.

7. Prada — Modern, Blurred and Very “Clean Girl”

Well the Devil might wear Prada, and so can you! You can get Prada lipsticks at Sephora, OUNASS, Bloomingdale’s, and even Harrods in the UAE. Prada’s Monochrome Soft Matte Lipstick is AED 220 at Sephora and comes in exciting shades. There is also a Hyper Matte version if that’s something you want to try out.

Try: B101 Tiepolo (everyday dusty pink nude), B105 Tonka (neutral mauve brown)

Finish: Soft matte.

Best for: Understated, polished makeup. If you want an effortless look, go with this.

8. Armani — Creamy Matte Without the Crustiness

Another luxe beauty choice is the Armani Lip Power Matte that is available on the Armani AE website. It costs around AED 205 and uses a cream-to-powder texture with jojoba and olive oils. The formula is designed to deliver intense colour while maintaining a more comfortable matte feel.

Try Shades: 111 True, 116 Enigmatic, 405 Powerful

Best for: Full colour without an overly dry matte finish. If you want to get intense colour payoff without the dry, flaky feeling on your lips, go with Armani.

9. MAC — Still the Shade Wardrobe Queen

When it comes to makeup, you can blindly trust MAC. MAC’s M·A·Cximal Silky Matte is priced at around AED 125 on the website, with 40 shades. The brand also has Powder Kiss, lip-and-cheek mousse, and Lipglass Air gloss. So, the varieties are endless. You can always walk into Sephora, try out the shades, and get what suits you.

Try: Velvet Teddy, Mehr, Ruby Woo, Russian Red, and Whirl.

Finish: Silky matte.

Best for: Anyone who wants to pick from a huge shade library.

10. NARS — The Long-Wear Matte Specialist

NARS is another reliable makeup brand that seldom goes wrong in its formulations. Try the Powermatte High Intensity Lipstick that is priced at AED 170 and promises 10-hour wear with a smooth matte finish. You can also explore other ranges like the Powermatte Lip Pigment and Afterglow Shine Lipstick.

Try: American Woman, Dragon Girl, and Thunder Kiss.

Best for: Long-lasting matte colour and high pigmentation.

11. Bobbi Brown — For Hydrating, Grown-Up Lips

Bobbi Brown’s Luxe Lipstick and Luxe Cashmere Matte sit at about AED 190. The price may be towards the higher end, like designer makeup, but the lipsticks are so worth it. You will fall in love with the elegant packaging and the comfortable formula. The brand also has Extra Lip Tinted Balm and Extra Blushing Lip Oil for days when full lipstick feels like too much.

Try: Downtown Plum, Metro Red, and Neutral Rose

Best for: Comfortable everyday colour.

12. Anastasia Beverly Hills — Soft Matte Without Looking Flat

The Lip Velvet range is available on Sephora at AED 115. ABH’s classic matte lipstick remains another option. If you want something more than a lipstick, this lipstick mousse is a comfortable option that performs like a matte lipstick.

Try: Hush Rose, Peachy Nude, and Blackberry.

Finish: Soft, blurred matte.

Best for: Nude and neutral makeup looks.

13. Hourglass — The Matte Pick for Dry-Lip Girls

Unlocked Soft Matte Lipstick is an underrated option that costs AED 150. Hourglass describes it as primer-infused, full coverage, soft matte, and designed not to feather or bleed. There are 12 shades you can choose from, nothing too light, but full of nude pinks and browns.

Try: Tulip, Tiger Lily, and Peony.

Best for: Matte colour when comfort is non-negotiable.

14. YSL — Gloss Girls, Come This Way

YSL is known for its luxurious high-shine hybrid formula. YSL’s Loveshine Wet Shine Lipstick is a cult favorite and is priced at AED 220. Another cute option that you can try out is the Loveshine Plumping Lip Oil Gloss. You can get them both at Sephora.

Try: Nude Lingerie and a berry-toned Loveshine.

Finish: Wet, glossy, and juicy.

Best for: A fresh, hydrated lip rather than a dry matte.

15. Estée Lauder — The Polished Look

Look at the Pure Color family from Estée Lauder if you want satin, cream, and classic lipstick textures rather than ultra-matte liquid formulas. This is a classic lipstick and a safe choice if you don’t want to take any risks. There are variants like the Melt-On Glossstick, Silk Matte, Creme, and Slick Shine lipsticks. You can get these lipsticks on ULTA, Amazon, and Namshi.

Try: Rebellious Rose, Power Kiss, Modern Muse, rose-brown nudes, and classic reds from the range.

Best for: Work makeup and mature-looking satin colour.

Price: Typically around the AED 180 to 200 range in the UAE, depending on the line and retailer.

16. Guerlain — Lipstick Meets Lip Care

You can order Guerlain lipstick from OUNASS, Sephora, and Harrods. Its Rouge G line is the Porsche of lipsticks. With its double mirror jewel case, it looks like a treasure to have. Guerlain’s KissKiss range sits around AED 210 and is also popular, while the KissKiss Bee Glow is designed more like a tinted lip-care product.

Try: Rouge Vibrant 510, 159 Le Beige Amande (Velvet), 258 Le Bois de Rose (Velvet), 772 Le Rose Bourbon

Best As: A gift to yourself or someone. It offers a luxe feeling.

17. Givenchy — Satin, Velvet and Serious Pigment

Givenchy’s UAE selection includes Le Rouge Satin Silk, Le Rouge Velvet Matte, Le Rouge Sheer Velvet and Le Rouge Interdit Intense Silk, generally around AED 202 to AED 212. You can pick Le Rouge Velvet Matte if you want a comfortable and long-lasting look.

Try: NR13 (Red Muse), NNO2 (light nude), and NP227 (berry)

Best for: Sophisticated semi-matte lips.

18. Haus Labs by Lady Gaga — The Fun One

The Le Monster Lip Crayon is the most popular option available from the Lady Gaga Brand. It costs AED 115 and is available exclusively online through Sephora UAE. It gives you a simpler pencil format rather than the traditional lipstick bullet. It’s not just a lipstick, but it contains moisturizing mango seed oil and lip-boosting peptides that take care of your lips.

Try: Rose, Garnet and Maple.

Best for: Easy application and bold colors.

19. Fenty Beauty — Gloss Bomb Is Still That Girl

Nobody does gloss like Fenty. Rihanna’s makeup brand really came up with the best glosses a girl could dream of and put them in a bottle with Gloss Bomb. You can try the shade RiRi for the natural pink plump look. Fenty’s UAE range includes Stunna Lip Paint at AED 165, Gloss Bomb around AED 135, Gloss Bomb Heat at AED 145, and Gloss Bomb Oil at AED 150.

Try: RiRi from the Gloss Bomb range is a must-try, and Hot Chocolit Heat from the Gloss Bomb Heat range.

Finish: Glassy gloss or lip oil.

Best for: Statement color plus genuinely fun glosses.

20. Rare Beauty — Easy, Soft and Very Everyday

After RiRi, it’s time for Selena. Her Rare Beauty came up with the Kind Words Matte Lipstick range. It has gorgeous color payoff, offers a soft matte finish, and is AED 115. Another option is the Stay Vulnerable Glossy Lip Balm, which is a non-sticky, long-lasting lip gloss.

Try: Humble from the Kind Words range and Nearly Mauve from the Stay Vulnerable Glossy Lip Balm

Best for: Affordable everyday wear.

Gloss alternative: Stay Vulnerable when you want something softer.

21. Charlotte Tilbury — The Nude-Lip Headquarters

This iconic brand is known for its popular shade Pillow Talk, which is also a celebrity favorite. For classic lipstick shades, start with Charlotte Tilbury Matte Revolution; for something glossier, explore K.I.S.S.I.N.G and the brand’s newer lip treatments.

Try: Pillow Talk, Very Victoria and Walk of No Shame.
Finish: Soft matte/satin.
Best for: Wedding makeup, dinners and reliable nude shades.

22. Tarte — Glossy, Plump and Hydrated

Tarte is known more for its glosses than its lipsticks. Tarte’s Maracuja Juicy Lip Hydrating Balm Gloss is AED 120, while the plumping oil is AED 115. If you want a glossy and juicy lip combo, then you can use these shades.

Try: Primrose and Mixed Berries
Finish: Juicy gloss/balm.
Best for: Dry lips and low-effort makeup.

Affordable Lipstick Brands in UAE To Try

23. Sephora Collection — The Easy Choice

Try the no-nonsense in-house collection of Sephora. The Rouge Is Not My Name comes in Cloud Matte, No Transfer Matte, and Satin versions, generally priced at AED 85. Sephora’s Glossed Moisturizing Lip Gloss is the shinier option if you are a gloss girl!

Try: Blown Kiss, Cloud Whisperer, and Not a Softy
Best for: Experimenting with various shades without spending AED 200+.

24. Kay Beauty — Indian Shade Intelligence

Kay Beauty is Katrina Kaif’s brand, and it is available in the UAE via Nysaa and other retailers. You can check the Hydra Creme formula for lipsticks and the Fulfill Lip Plumping gloss range for pretty glosses.

Try: Gimme Roses gloss and Savvy shade in Hydra Creme lipsticks.
Finish: Matte, creamy, glossy.
Price: AED 45 to AED 90.

25. Daily Life Forever52 — The Budget Makeup Bag Hero

If you want quality products on a budget, then Daily Life Forever52 is the best option to go with. This is where things get seriously affordable. The brand’s UAE site currently lists products such as I’m Unlimited Lipstick, Character Lip Lock, and Showstopper 2.0 Matte Liquid Lipstick from roughly AED 21 to AED 40.

Try: Red Rebel and Spice Vow from the Lip Lock collection.

Finish: Rich matte/velvet finish.

Best for: Best affordable option on the market. Its foundation range is also to die for!

26. KIKO Milano — Great Formula-to-Price Ratio

KIKO’s Unlimited Double Touch is one of the most interesting budget options for long wear: a two-step colour-plus-gloss system priced at AED 79, with 25 shades listed.

Try: 103 Natural Rose, 110 Spicy Rose, and 122 Bordeaux.
Finish: Long-lasting colour + transparent gloss.
Best for: People who want to have the best of both worlds.

27. Maybelline — The Drugstore MVP

The Super Stay Vinyl Ink created a buzz when it was first launched. For the first time, there was a lipstick that looked like a gloss and was smudge-proof. It is one of the best budget options for someone specifically searching for a lipstick that survives eating and drinking. Maybelline describes it as budge-resistant, high-shine, and up to 16-hour wear. Its UAE retail pricing is around AED 58 to AED 71 (Watsons and Centrepoint)

Try: Cheeky, lippy, and rich brown-red shades.
Finish: Vinyl shine.
Tip: Shake for at least five seconds and let it dry properly. Apply fast before it dries, and don’t dab it to keep the shine.

28. L’Oréal Paris — The Matte Option That Means Business

Infallible Matte Resistance is around AED 64 in the UAE. You can often snag it when it’s on discount at Centrepoint. L’Oréal describes it as a powdery matte, lightweight formula with up to 16-hour wear, transfer and smudge resistance, plus it has hyaluronic acid.

Try: Major Crush, Wine Not? and Worth It.

Best for: A long-lasting matte lipstick on a budget.

29. Revlon — The Practical Long-Wear Lip

ColorStay Satin Ink is around AED 49 and uses a flexible film designed to resist water and smudging, with up to 16-hour wear claimed by the product listing. If you want a matte finish, the Suede Ink range offers a more matte alternative.

Try: Your Majesty, Partner in Crime and Your Go-To.
Best for: Long office days and dinner plans.

30. NYX Professional Makeup — For Glossy, High-Impact Lips

NYX Shine Loud is a two-step colour-and-topcoat system with up to 16-hour no-transfer wear according to the product description. It’s similar to what Kiko Milano offers, and in a similar price range. While getting Nyx can be tricky, these items are available on Namshi, Carrefour, and in the UAE. If you are lucky enough, you can find them in stock.

Try: Goal Getter, Daring Damsel, and Magic Maker.
Finish: Ultra-glassy.
Best for: When you want lipstick-level pigment and gloss-level shine.

31. e.l.f. — Affordable Gloss and Lip Care

e.l.f. has become popular in the UAE for lip oils and glossy products. Glow Reviver Lip Oil/Plumping Lip Oil sits around AED 40 at Sephora UAE, while the Cream Glide Lip Liner is just AED 20. The brand is easily available at Sephora and is affordable as well. So, you can explore the entire lip range and get the shades that work for you.

Try: Hot as Fudge, Divine Wine, and Honey Talks

Best for: Glossy everyday lips without a luxury price tag.

32. Wet n wild — The Under-AED-30 Treasure Hunt

Usually known for highlighters and affordable eyeshadow palettes, Wet n Wild also has a few lipstick options you can try. MegaLast has a classic matte finish. You can order them at Centrepoint or Carrefour. These are usually discounted, so you can get one for as low as AED 25.

Finish: Matte or high shine depending on the line.

Best for: Brown nudes, affordable reds and makeup experimentation.

33. Nykaa — Indian Beauty Meets Transfer-Proof Wear

Nykaa’s Matte To Last family is particularly interesting. It is Nykaa’s in-house product and can be ordered via Nysaa. For anyone shopping from the UAE, it may seem new. But because it is priced low (AED 32), you can try it and not worry about losing your money. If you want intense pigment and long wear, try it out.

Try: Chai, Kudi and Gul.
Finish: Matte/transfer-resistant.
Best for: Warm nudes, brown-pinks and full-pigment lips.

So, Which Lipstick Should You Actually Buy?

Instead of asking “Which is the best lipstick?”, ask what you need it to do.

If you want a lipstick that stays on while eating

Look at Dior Rouge Dior On Stage, NARS Powermatte, Huda Beauty Liquid Matte, Maybelline Vinyl Ink, L’Oréal Matte Resistance, Revlon ColorStay, and KIKO Unlimited Double Touch.

Remember: no lipstick is genuinely immune to every oily meal. Long-wear formulas usually perform best when applied to clean, dry lips and allowed to set properly.

If you want something for hot UAE days

Go for a thin, transfer-resistant formula rather than piling on a thick creamy layer.

Good formulas to try include NARS Powermatte, Huda Liquid Matte, Maybelline Vinyl Ink, L’Oréal Matte Resistance and KIKO Unlimited Double Touch.

If your lips are always dry

Don’t automatically reach for matte.

Try Bobbi Brown Luxe, Dior Rouge Dior, Armani Lip Power, Guerlain KissKiss, Tarte Maracuja Juicy Lip, or YSL Loveshine.

If you want glossy lips

The shortlist becomes much more fun:

• Fenty Gloss Bomb
• YSL Loveshine
• Tarte Maracuja Juicy Lip
• Dior Addict
• MAC Lipglass Air
• e.l.f. Glow Reviver
• Chanel Rouge Coco Flash

If you want the perfect everyday nude

Start with the undertone, not the trend.

• Fair/light: pink nude, peach nude, soft rose
• Medium: caramel nude, rose-brown, mauve
• Olive: neutral brown, muted rose, cinnamon nude
• Tan/deep: terracotta, chocolate brown, berry-brown, brick red
• Deep: wine, plum, deep berry, rich brown and true red

And don’t be afraid of brown lipstick. Brown-lined lips with a softer centre shade are one of the best ways to get that fuller, sculpted look without making the entire face feel heavy. Plus, lined lips are making a comeback!

5 Lip Liners That Work With Almost Everything

A good lip liner can make an AED 50 lipstick look considerably more expensive. So, here are a few options you need to have in your makeup kit:

1. MAC Lip Pencil: AED 100 at Sephora UAE, with 24 shades listed. Look for: Spice, Soar, and Chestnut.

2. Huda Beauty Lip Contour 2.0: AED 100 and available in 12 shades. Rich Brown is particularly useful when you want to contour medium-to-deep lips.

3. Sephora Collection Lip Liner To Go: Around AED 45. A great low-risk way to build a nude liner collection.

4. e.l.f. Cream Glide Lip Liner: Just AED 20 at Sephora UAE and available in 14 shades.

5. Bobbi Brown Lip Pencil: Around AED 135, with neutral shades that work beautifully underneath creamy and satin lipsticks.

The trick: You don’t need a matching liner for every lipstick. One neutral brown, one rosy nude, and one deeper brown can cover a surprisingly large part of your lipstick wardrobe.

How to Find Your Perfect Lipstick Shade

Still confused about which shade is best? Try this simple method.

Step 1: Look at your natural lip colour.
If your lips are naturally pigmented, very pale nude shades may look different from the swatch.

Step 2: Identify your undertone.
Warm undertones usually enjoy peach, terracotta, caramel, and warm red. Cool undertones can lean into blue-red, mauve, and pink. Neutral undertones can move between both.

Step 3: Decide how much contrast you want.
For daily wear, choose a shade within roughly one or two depth levels of your natural lip colour. For evenings, increase the contrast.

Step 4: Check the finish.
Matte = more defined.
Satin = polished and comfortable.
Gloss = fuller-looking and juicy.
Blurred matte = softer and more modern.
Lip oil = minimal effort.

Step 5: Test it in lighting.
A lipstick that looks perfect under Sephora’s bright store lights can look completely different in daylight. If possible, swatch it and check it near a window.

If you want a professional opinion, many at-home salon services in Dubai include makeup consultations. 

Final Take: Build a Lip Wardrobe, Not a Lipstick Collection

You really don’t need 25 lipsticks.

You need a small rotation that covers different moods:

One everyday nude like rose-brown or caramel
One long-wear matte like red or deep rose
One comfortable satin, your “I look put together” shade
One glossy lip from Fenty, YSL, Tarte, or e.l.f.
One bold shade like red, berry, or wine
One versatile brown liner, preferably one shade deeper than your favourite nude

That gives you enough options for work, brunch, weddings, dinners, holidays, and those spontaneous “wait, we’re going out tonight?” situations.

And the best part? You don’t have to spend AED 200+ on every tube.

There are genuinely good choices in the AED 30 to AED 100 range, and you can use luxury lipsticks when you want the packaging, formula, and experience to feel a little extra. Before you buy any lip combo, browse these beauty offers for pretty, pretty savings!

FAQs:

What are the top 5 brands of lipstick?

There isn’t one objective top five because the answer changes according to what you value. For example, the UAE market currently has strong options from Huda Beauty, MAC, Dior, NARS and Maybelline, but each serves a different need, from soft matte and professional shade variety to longwear and budget-friendly formulas.

What is the most famous lipstick brand?

MAC is one of the most recognisable lipstick brands globally, particularly because of its extensive shade catalogue and long history in professional makeup. In the luxury segment, Dior, Chanel, YSL and Gucci are also highly recognisable.

Which lipstick shade is best?

The best shade depends on your undertone, natural lip pigmentation and the look you want. Rose-brown, caramel nude, mauve, terracotta, brick red and classic red are versatile starting points because they can work across many different makeup styles and skin tones.

What is the most popular lipstick shade?

There is no single shade that works for everyone. Nude, pink, red, and brown families remain extensively popular, but the most talked-about lip shade currently is the Charlotte Tilbury Pillow Talk.

What are the best lipstick shades for fair skin?

Try soft pink nude, peach nude, dusty rose, mauve, and blue-based red. Avoid choosing a nude that is dramatically lighter than your natural lips unless you’re deliberately going for a very editorial look.

What are the best lipstick shades for medium skin?

Medium skin tones can have a huge range. Rose-brown, caramel nude, mauve, terracotta, cinnamon, and warm red are particularly versatile starting points.

What is the best lipstick for long-lasting wear?

Look for formulas explicitly marketed as transfer-resistant, no-transfer, or longwear. Current options in the UAE include NARS Powermatte, Huda Beauty Liquid Matte, Maybelline Vinyl Ink, L’Oréal Matte Resistance, and Revlon ColorStay.

Is there a truly waterproof lipstick?

Some formulas are marketed as water-resistant or waterproof, but waterproof does not automatically mean completely transfer-proof, particularly with oil-based food. For UAE heat and long days, look for a formula that combines transfer resistance with a thin, flexible film.

What is the best lipstick brand for daily use?

For daily use, the better question is whether you prefer matte, satin, balm, or gloss. MAC, Bobbi Brown, Makeup by Mario, Rare Beauty, Maybelline, and Sephora Collection all have formulas that can work as everyday options at different budgets.

Which are some popular makeup brands in the UAE?

The UAE beauty market includes global luxury names such as Dior, Chanel, Gucci, Valentino, Prada, Armani, and YSL; prestige brands such as Huda Beauty, NARS, MAC, Fenty Beauty, Rare Beauty, and Charlotte Tilbury; and affordable names such as Maybelline, L’Oréal Paris, Revlon, NYX, e.l.f., KIKO Milano, Wet n Wild, and Nykaa.